00:00:00:13 - 00:00:02:15
Sitting down with Mirthell Onyx was a

00:00:03:17 - 00:00:05:13
really enlightening experience.

00:00:05:13 - 00:00:07:10
He has really guided

00:00:07:10 - 00:00:09:09
his whole family through faith

00:00:09:09 - 00:00:11:18
and you're going to learn so much from him

00:00:11:24 - 00:00:14:06
about how to how to be entrepreneurial,

00:00:14:06 - 00:00:15:15
have an entrepreneurial mindset

00:00:15:15 - 00:00:17:03
with your family,

00:00:17:10 - 00:00:20:10
how to do so, but not lose your family

00:00:20:10 - 00:00:21:09
and keep your family

00:00:21:09 - 00:00:22:10
through that process.

00:00:22:10 - 00:00:23:05
I hope you

00:00:23:05 - 00:00:24:15
hope you get a lot out of it.

00:00:24:15 - 00:00:25:19
I certainly did.

00:00:25:19 - 00:00:27:12
And if you're if you're into building

00:00:27:12 - 00:00:28:24
your brand as a family or building

00:00:28:24 - 00:00:29:19
your brand

00:00:29:19 - 00:00:30:18
as an individual,

00:00:30:18 - 00:00:31:10
there's something you can

00:00:31:10 - 00:00:32:14
definitely learn out

00:00:32:14 - 00:00:33:19
of this episode of Disruption.

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Now, of course, as always,

00:00:35:01 - 00:00:37:15
we are powered by Disrupt Art and

00:00:38:15 - 00:00:40:02
I hope you enjoy this

00:00:52:11 - 00:00:53:19
Welcome to Disruption Now.

00:00:53:19 - 00:00:54:19
I'm your host and moderator

00:00:54:19 - 00:00:55:20
Rob Richardson.

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With me is Mirthell Onyx with the Onyx brand.

00:00:58:24 - 00:00:59:18
I'm going to call it

00:00:59:18 - 00:01:01:04
So many brands under,

00:01:01:04 - 00:01:01:12
under

00:01:01:12 - 00:01:03:12
under your empire

00:01:03:12 - 00:01:05:11
that you have over 7 million

00:01:05:11 - 00:01:07:05
YouTube subscribers collectively

00:01:07:05 - 00:01:08:19
between all of the brands

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and about 4 billion streaming views.

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Woo that's a lot of views. Yeah.

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That's a humble I'm very humbled

00:01:16:06 - 00:01:17:16
that you're on our podcast

00:01:17:16 - 00:01:19:05
and really excited

00:01:19:05 - 00:01:21:05
to learn more about what you're doing

00:01:21:05 - 00:01:22:21
and really learn from what you've done.

00:01:22:21 - 00:01:23:19
I mean, it's

00:01:23:19 - 00:01:26:05
it's really impressive.

00:01:26:05 - 00:01:28:07
Looking at what you've built as a family,

00:01:28:07 - 00:01:29:16
how you were able to build that out

00:01:29:16 - 00:01:31:05
and how you're working together,

00:01:31:05 - 00:01:32:20
not only what you've built out,

00:01:32:20 - 00:01:34:08
but the fact that you're working together

00:01:34:08 - 00:01:36:12
as a family unit to kind of do this

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Thank you so much.

00:01:38:05 - 00:01:39:14
Thank you so much for being on the show.

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It is a privilege

00:01:40:10 - 00:01:41:09
for us

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to be on the number one

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Christian broadcast.

00:01:44:12 - 00:01:45:06
All right.

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So we are we are

00:01:47:10 - 00:01:48:19
we're people of faith and family.

00:01:48:19 - 00:01:49:23
And so this is an honor

00:01:49:23 - 00:01:52:04
for us to be speaking with you.

00:01:52:04 - 00:01:53:23
Oh, well, so are we. You're in the right.

00:01:53:23 - 00:01:55:01
You're in the right.

00:01:55:01 - 00:01:56:07
You're we got the right company here.

00:01:56:07 - 00:01:59:23
So let's talk about your entry into

00:02:00:11 - 00:02:03:15
starting a YouTube show for your family.

00:02:03:15 - 00:02:05:14
That's a lot, right?

00:02:05:14 - 00:02:09:03
You it's it requires a whole lot of time.

00:02:09:15 - 00:02:11:10
And in some ways, it requires

00:02:12:18 - 00:02:13:13
your family to kind

00:02:13:13 - 00:02:14:21
of balance out between being

00:02:14:21 - 00:02:15:19
just your family.

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And being this public personality.

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Walk me through how this started

00:02:20:12 - 00:02:22:12
and how you got to this point.

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Well, I'm an ordained minister

00:02:25:20 - 00:02:28:05
and a marriage and family therapist.

00:02:29:06 - 00:02:29:22
Marriage and family

00:02:29:22 - 00:02:31:16
therapist came a little bit after.

00:02:31:16 - 00:02:32:18
But it was necessary

00:02:32:18 - 00:02:35:12
because if you anybody knows

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what a pastor

00:02:36:02 - 00:02:37:07
does, most of his stuff

00:02:37:07 - 00:02:39:07
is working with the sheep and

00:02:39:20 - 00:02:41:16
and families in particular.

00:02:41:16 - 00:02:42:07
And so I felt

00:02:42:07 - 00:02:44:06
I needed to be more comparable

00:02:44:06 - 00:02:45:03
to be able to do that.

00:02:45:03 - 00:02:47:00
So I went and got my master's

00:02:47:00 - 00:02:48:02
in science in marriage

00:02:48:02 - 00:02:50:18
and family therapy and

00:02:50:18 - 00:02:52:03
and then began to just

00:02:52:03 - 00:02:53:04
that was always my passion.

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Anyhow, I've always been a family guy.

00:02:55:01 - 00:02:56:10
So if I'm on the rostrum

00:02:56:10 - 00:02:57:21
and I'm preaching, I'm always preaching

00:02:57:21 - 00:02:59:19
about that from the angle of family,

00:03:00:19 - 00:03:02:00
one of the greatest institutions

00:03:02:00 - 00:03:03:09
that God has put on this earth.

00:03:03:09 - 00:03:06:20
So so that was that was who I was prior.

00:03:06:20 - 00:03:09:00
I had a, you know, my my practice.

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And I was also in the church.

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My wife, she was

00:03:12:13 - 00:03:13:22
she became a nurse practitioner.

00:03:13:22 - 00:03:15:09
So she was in school

00:03:15:09 - 00:03:16:21
during some of the time that I was

00:03:16:21 - 00:03:17:14
in ministry.

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And she became a nurse practitioner.

00:03:20:02 - 00:03:22:02
as time progressed,

00:03:22:02 - 00:03:23:04
she started to look into

00:03:23:04 - 00:03:23:23
different things.

00:03:23:23 - 00:03:25:06
She's always been an entrepreneur,

00:03:25:06 - 00:03:26:21
so I'm not here.

00:03:26:21 - 00:03:27:06
You know,

00:03:27:06 - 00:03:29:07
if you want the business business

00:03:29:07 - 00:03:31:23
side of this algorithm stuff, that's her.

00:03:32:05 - 00:03:34:08
You know, she's the brains.

00:03:34:12 - 00:03:36:16
So she started studying YouTube

00:03:37:04 - 00:03:37:21
and she was like,

00:03:37:21 - 00:03:39:03
wow, people are making money off

00:03:39:03 - 00:03:40:04
of this thing.

00:03:40:04 - 00:03:42:17
And I think that, you know,

00:03:42:19 - 00:03:44:03
this is an opportunity for you

00:03:44:03 - 00:03:44:24
to be able to

00:03:44:24 - 00:03:46:06
to have a second chance

00:03:46:06 - 00:03:48:02
because I had left ministry

00:03:48:02 - 00:03:48:23
and at that point in time.

00:03:48:23 - 00:03:50:10
I didn't know what I was going to do

00:03:50:10 - 00:03:52:04
at that point in time either. Right.

00:03:52:04 - 00:03:54:16
And so and that's how I kind of started.

00:03:54:16 - 00:03:59:09
And within a month of us, well,

00:03:59:09 - 00:04:02:02
we launched in like November 2015,

00:04:02:02 - 00:04:03:09
but not a real launch.

00:04:03:09 - 00:04:04:08
We kind of got into it

00:04:04:08 - 00:04:06:02
and we failed miserably,

00:04:06:02 - 00:04:08:03
if you want to call it failure.

00:04:08:03 - 00:04:09:07
It's not really failure, but.

00:04:09:07 - 00:04:09:17
Right.

00:04:09:17 - 00:04:11:04
$0.50

00:04:11:04 - 00:04:12:06
for the month is,

00:04:12:06 - 00:04:14:13
you know, some people would say that's failure.

00:04:14:13 - 00:04:16:04
So so we got $0.50

00:04:16:04 - 00:04:17:11
and then she started studying it

00:04:17:11 - 00:04:18:15
and when she started studying it,

00:04:18:15 - 00:04:20:15
she realized, OK, no, we need to do this

00:04:20:15 - 00:04:22:15
and do that.

00:04:22:15 - 00:04:23:10
We'll talk about that

00:04:23:10 - 00:04:24:12
because people

00:04:24:12 - 00:04:25:13
part of what we're talking about

00:04:25:13 - 00:04:26:18
is developing your brand.

00:04:26:18 - 00:04:28:17
It sounds like, oh yeah, right.

00:04:28:17 - 00:04:30:08
You developing your brand as a family.

00:04:30:08 - 00:04:31:15
And I know your wife

00:04:31:15 - 00:04:33:07
sounds like the chief operator.

00:04:33:07 - 00:04:34:07
You're kind of the person

00:04:34:07 - 00:04:36:00
that's the presenter, it sounds like.

00:04:36:00 - 00:04:37:00
Right, right.

00:04:37:00 - 00:04:38:00
Which is good. You need both

00:04:38:24 - 00:04:40:11
the visionary and implementer, right?

00:04:40:11 - 00:04:41:12
Yeah, absolutely.

00:04:41:12 - 00:04:42:04
So I,

00:04:42:04 - 00:04:43:07
I frankly,

00:04:43:07 - 00:04:44:13
I understand it now,

00:04:44:13 - 00:04:46:10
but she was the one that was doing it.

00:04:46:10 - 00:04:47:14
So what she did

00:04:47:14 - 00:04:50:01
was she started studying the algorithm

00:04:50:01 - 00:04:52:11
and she started to look at the trends

00:04:52:11 - 00:04:53:16
and she started realizing

00:04:53:16 - 00:04:54:09
that there's a connection

00:04:54:09 - 00:04:55:17
between the algorithms

00:04:55:17 - 00:04:57:10
and the trends started

00:04:57:10 - 00:04:59:10
looking at keyword optimization

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and search,

00:05:00:14 - 00:05:02:07
looked in the search engines to see

00:05:02:07 - 00:05:03:15
which keywords

00:05:03:15 - 00:05:06:11
were critical in order to get your

00:05:07:00 - 00:05:07:19
your brand

00:05:07:19 - 00:05:10:02
or your video into the algorithm.

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And so when she started studying that,

00:05:11:16 - 00:05:13:19
she came back and we relaunched

00:05:13:19 - 00:05:15:24
and we launched as a kids channel

00:05:15:24 - 00:05:18:11
and we began to do like

00:05:18:11 - 00:05:19:06
there was a trend

00:05:19:06 - 00:05:20:16
that was going on back then,

00:05:20:16 - 00:05:22:23
which was getting into like,

00:05:22:23 - 00:05:25:08
you know, getting into costumes.

00:05:25:08 - 00:05:26:13
It required costumes

00:05:26:13 - 00:05:27:13
and things like that.

00:05:27:13 - 00:05:28:19
And so we got into that

00:05:28:19 - 00:05:30:03
and so we got our costumes

00:05:30:03 - 00:05:31:03
and we did our thing.

00:05:31:03 - 00:05:32:21
That was the trend at the time.

00:05:32:21 - 00:05:34:17
And frankly, to tell you

00:05:34:17 - 00:05:36:11
the truth, I wanted to do ministry.

00:05:36:11 - 00:05:38:03
I want to just jump right in

00:05:38:03 - 00:05:39:01
You're kind of like

00:05:39:01 - 00:05:39:20
like you're helping me.

00:05:39:20 - 00:05:40:11
This is something

00:05:40:11 - 00:05:41:24
because I do a lot and I stick to this,

00:05:41:24 - 00:05:43:08
but it's like at the end of the day.

00:05:43:08 - 00:05:44:22
You also have to make sure

00:05:44:22 - 00:05:45:11
people are paying

00:05:45:11 - 00:05:46:22
attention and it's following.

00:05:48:11 - 00:05:49:04
We won't say they're following

00:05:49:04 - 00:05:50:06
the trends, it's understandable.

00:05:50:06 - 00:05:50:24
You didn't follow the trends.

00:05:50:24 - 00:05:51:24
You just set your own path,

00:05:51:24 - 00:05:53:07
but you understood

00:05:53:07 - 00:05:54:12
where the trends were going

00:05:54:12 - 00:05:56:15
and use that to basically hook people

00:05:56:15 - 00:05:57:09
into the content.

00:05:57:09 - 00:05:57:21
That's how I see it .

00:05:57:21 - 00:05:59:13
Is that right? Absolutely.

00:05:59:13 - 00:06:00:03
Yeah. Yeah.

00:06:00:03 - 00:06:01:12
I want to get right into ministry.

00:06:01:12 - 00:06:02:20
I want to get to the serious parts

00:06:02:20 - 00:06:04:12
about the black family

00:06:04:12 - 00:06:06:23
and get into things where,

00:06:07:14 - 00:06:07:23
you know,

00:06:07:23 - 00:06:08:21
we need to be there

00:06:08:21 - 00:06:09:21
in this particular way

00:06:09:21 - 00:06:10:21
or that particular way.

00:06:10:21 - 00:06:11:19
We need to be the face.

00:06:11:19 - 00:06:12:17
And, you know, all this,

00:06:12:17 - 00:06:14:16
all these things that

00:06:14:19 - 00:06:15:12
my understanding

00:06:15:12 - 00:06:17:01
from a marriage and family background

00:06:17:01 - 00:06:19:04
and just understanding politically

00:06:19:13 - 00:06:22:08
where we are as a country, as a nation,

00:06:22:08 - 00:06:24:12
where the family is, where society is,

00:06:24:19 - 00:06:26:04
I wanted to get into the meat.

00:06:26:04 - 00:06:28:04
The the and my wife said no.

00:06:28:22 - 00:06:30:02
She said no.

00:06:30:02 - 00:06:32:07
She said, you've got to entertain.

00:06:32:13 - 00:06:33:04
You've got to speak

00:06:33:04 - 00:06:35:09
the language of the people you've got to

00:06:35:10 - 00:06:37:10
you got to speak

00:06:37:10 - 00:06:38:17
the conversation,

00:06:38:17 - 00:06:39:12
have the conversations

00:06:39:12 - 00:06:40:23
that they want to have.

00:06:40:23 - 00:06:43:10
And so so we started to do trends

00:06:44:09 - 00:06:46:13
and that's why we became

00:06:46:13 - 00:06:47:13
the superhero family

00:06:47:13 - 00:06:49:10
before we became the Onyx family.

00:06:49:10 - 00:06:50:05
You know, we were

00:06:50:05 - 00:06:50:18
we were doing

00:06:50:18 - 00:06:52:23
what was trendy at the time. Yeah.

00:06:52:23 - 00:06:55:21
And it her her idea was this it is that

00:06:56:16 - 00:06:57:12
if you

00:06:57:12 - 00:07:00:02
if you give them what they want at first,

00:07:00:14 - 00:07:02:06
then what will happen is on the back

00:07:02:06 - 00:07:03:13
end you will be able to say

00:07:03:13 - 00:07:04:21
anything you want to say

00:07:04:21 - 00:07:05:23
because you'll have the numbers,

00:07:05:23 - 00:07:06:19
you'll have the audience,

00:07:06:19 - 00:07:07:14
you'll have everything,

00:07:07:14 - 00:07:08:10
and you can do anything.

00:07:08:10 - 00:07:09:16
And that's where we are today.

00:07:09:16 - 00:07:10:22
We are able to say

00:07:10:22 - 00:07:13:07
and do anything that we want to do

00:07:13:07 - 00:07:13:23
drop mic

00:07:13:23 - 00:07:15:13
I mean, it's it's about it's

00:07:15:13 - 00:07:16:04
about going

00:07:16:04 - 00:07:17:12
given the consumers what you want

00:07:17:12 - 00:07:19:07
and then giving them back

00:07:19:07 - 00:07:20:22
what you feel that they need.

00:07:20:22 - 00:07:21:09
But you first

00:07:21:09 - 00:07:22:20
have to give them what they want.

00:07:22:20 - 00:07:23:22
What they want.

00:07:23:22 - 00:07:25:20
You have to speak their language.

00:07:25:20 - 00:07:26:18
Absolutely.

00:07:26:18 - 00:07:27:21
You helped me like

00:07:27:21 - 00:07:28:21
just this conversation

00:07:28:21 - 00:07:30:04
right here is like, OK,

00:07:30:04 - 00:07:31:00
this is an adjustment

00:07:31:00 - 00:07:31:19
we need to make

00:07:31:19 - 00:07:34:11
in really how we go about the YouTube and

00:07:34:15 - 00:07:35:19
how we go about branding.

00:07:36:21 - 00:07:38:11
So we we teach branding now.

00:07:38:11 - 00:07:40:06
And one of the things that we teach,

00:07:40:06 - 00:07:41:13
one of the things that we teach is

00:07:41:13 - 00:07:43:17
we teach always entertain first.

00:07:43:19 - 00:07:44:24
I don't care what you are.

00:07:44:24 - 00:07:45:21
You could be a dentist.

00:07:45:21 - 00:07:47:04
Dentists, come to us.

00:07:47:04 - 00:07:48:09
People come to us

00:07:48:09 - 00:07:50:08
with a gardening, gardening,

00:07:50:08 - 00:07:51:12
you know, landscaping,

00:07:51:12 - 00:07:52:11
whatever your business is,

00:07:52:11 - 00:07:54:16
it doesn't matter. Entertain first.

00:07:55:11 - 00:07:58:16
It's incredible how the human nature is.

00:07:58:16 - 00:08:00:08
But we don't like chaos.

00:08:00:08 - 00:08:03:03
We don't like catastrophes.

00:08:03:03 - 00:08:05:21
We don't like wars.

00:08:05:21 - 00:08:06:21
We don't. Of course we don't.

00:08:06:21 - 00:08:08:19
We don't we don't like these things

00:08:08:19 - 00:08:10:20
So what we do is we like to laugh

00:08:11:08 - 00:08:14:08
and we like to be distracted.

00:08:14:15 - 00:08:16:02
So there's nothing like a good ball

00:08:16:02 - 00:08:17:12
game during a war.

00:08:17:12 - 00:08:20:04
You know, there's nothing like true,

00:08:20:04 - 00:08:20:17
you know,

00:08:20:17 - 00:08:21:14
things go up

00:08:21:14 - 00:08:23:04
when money goes down

00:08:23:04 - 00:08:24:13
and people are struggling

00:08:24:13 - 00:08:26:14
financially and economically.

00:08:26:14 - 00:08:28:20
No better time than to laugh

00:08:28:22 - 00:08:29:15
because you know what?

00:08:29:15 - 00:08:32:05
And to drink to drink, to laugh, to eat,

00:08:32:15 - 00:08:33:18
you know what I'm saying?

00:08:33:18 - 00:08:35:19
And so what ends up happening is

00:08:35:19 - 00:08:38:02
we know great people in history,

00:08:38:02 - 00:08:39:23
you know, very wise people.

00:08:39:23 - 00:08:41:21
Empires and emperors

00:08:41:21 - 00:08:43:09
have come up with games

00:08:43:09 - 00:08:44:01
like the card

00:08:44:01 - 00:08:46:02
game and different things like that

00:08:46:02 - 00:08:47:21
as a way to take their people

00:08:47:21 - 00:08:49:11
who are going through struggles

00:08:49:11 - 00:08:50:17
take their minds off of the fact

00:08:50:17 - 00:08:52:15
that you're living on a hill

00:08:52:15 - 00:08:54:21
and you're living down down here

00:08:54:21 - 00:08:56:04
and you're struggling and you're

00:08:56:04 - 00:08:57:02
and you have to pay me

00:08:57:02 - 00:08:58:11
taxes as the emperor.

00:08:58:11 - 00:08:59:01
So here

00:08:59:01 - 00:09:00:09
here's a card game

00:09:00:09 - 00:09:01:23
and let's get them playing cards,

00:09:01:23 - 00:09:02:07
you know,

00:09:03:10 - 00:09:05:02
whatever works, whatever works.

00:09:05:02 - 00:09:07:13
And so it's the same concept.

00:09:08:03 - 00:09:09:09
Entertain people

00:09:09:09 - 00:09:10:05
if whatever

00:09:10:05 - 00:09:10:21
your business is,

00:09:10:21 - 00:09:11:21
I don't care what it is,

00:09:11:21 - 00:09:12:19
Right. entertain them,

00:09:12:19 - 00:09:14:19
do a funny skit about it.

00:09:14:19 - 00:09:15:24
Nobody does it better than

00:09:15:24 - 00:09:17:10
people like Dave Chappelle.

00:09:17:10 - 00:09:19:03
Well, he's the best, isn't he?

00:09:19:03 - 00:09:20:01
Absolute I,

00:09:20:01 - 00:09:22:01
Dave Chappelle, as another moment as Dave

00:09:22:01 - 00:09:23:06
Chappelle is really,

00:09:23:06 - 00:09:24:10
really, really good

00:09:24:10 - 00:09:27:03
at taking serious content,

00:09:27:03 - 00:09:29:02
but then making it funny like

00:09:29:02 - 00:09:30:21
I don't know how anybody could have made,

00:09:30:21 - 00:09:32:22
like, the death of George Floyd

00:09:32:22 - 00:09:34:13
entertaining in some way

00:09:34:13 - 00:09:36:12
or police brutality,

00:09:36:12 - 00:09:37:24
engage it in some way.

00:09:37:24 - 00:09:39:00
Profound.

00:09:39:00 - 00:09:40:02
It's I mean, it is profound

00:09:40:02 - 00:09:41:04
because I'm like,

00:09:41:07 - 00:09:42:06
I don't know how you do that.

00:09:42:06 - 00:09:43:04
And this man just was able

00:09:43:04 - 00:09:44:20
to bring all of that together

00:09:44:20 - 00:09:46:06
and still make it funny.

00:09:46:06 - 00:09:47:19
He like, wow, how did he do that?

00:09:47:19 - 00:09:49:11
Like, so how do you do that?

00:09:49:11 - 00:09:50:07
Like, how do you

00:09:50:07 - 00:09:52:02
that feels like magic to me, right?

00:09:52:02 - 00:09:53:01
And that's the thing.

00:09:53:01 - 00:09:55:01
It's like, to me, he's a preacher,

00:09:56:04 - 00:09:57:04
but I know he's not

00:09:57:04 - 00:09:58:05
Christian, but he's a preacher.

00:09:58:05 - 00:09:58:15
To me

00:09:58:15 - 00:10:00:16
because he takes the most serious things

00:10:00:20 - 00:10:03:03
and he's able to speak to it and we listen.

00:10:03:03 - 00:10:04:24
Even if we don't agree with him,

00:10:04:24 - 00:10:06:02
we are able to take it.

00:10:06:02 - 00:10:08:11
It's like a pill that you're taking

00:10:08:11 - 00:10:09:10
you put it down

00:10:09:10 - 00:10:10:20
with a little juice or whatever.

00:10:10:20 - 00:10:12:18
Like he makes it palatable.

00:10:12:18 - 00:10:15:00
Yeah. And so and so that's what we do.

00:10:15:00 - 00:10:17:09
So our mission statement is tell

00:10:17:09 - 00:10:19:11
the story, feed the soul,

00:10:19:11 - 00:10:20:22
make them laugh, heal the heart.

00:10:20:22 - 00:10:23:06
That is Onyx Family's mission story.

00:10:23:06 - 00:10:24:21
It's entertaining.

00:10:24:21 - 00:10:25:24
First, this is

00:10:25:24 - 00:10:29:01
I think there was some struggle with me.

00:10:29:01 - 00:10:31:14
Mirthell it's like, OK, do I entertain first?

00:10:31:14 - 00:10:32:18
Do I inform first?

00:10:32:18 - 00:10:34:20
Like, do I

00:10:34:20 - 00:10:37:02
do you lose your brand if you do this

00:10:37:02 - 00:10:38:12
but but you can't have a brand

00:10:38:12 - 00:10:39:15
if people aren't there, right?

00:10:39:15 - 00:10:40:23
You cannot be a famous secret.

00:10:40:23 - 00:10:42:18
So like you got to get people there.

00:10:42:18 - 00:10:44:00
So you can call it

00:10:44:00 - 00:10:46:05
you can do a great blend of edutainment

00:10:46:14 - 00:10:48:14
where you're entertaining and educating

00:10:48:14 - 00:10:50:07
at the same time.

00:10:50:07 - 00:10:51:03
That's that

00:10:51:03 - 00:10:52:23
that is a great strategy to do that.

00:10:52:23 - 00:10:54:00
And some people,

00:10:54:00 - 00:10:54:22
what they're dealing with

00:10:54:22 - 00:10:55:20
is so serious

00:10:55:20 - 00:10:57:10
or they don't know how to

00:10:57:10 - 00:10:59:01
to just entertain.

00:10:59:01 - 00:11:01:02
So edutainment is fine.

00:11:01:02 - 00:11:02:21
It's a blending of both

00:11:02:21 - 00:11:04:18
educating and entertaining

00:11:04:18 - 00:11:05:23
with probably a little bit

00:11:05:23 - 00:11:07:22
more leaning into the ed

00:11:07:22 - 00:11:10:23
education side

00:11:11:04 - 00:11:12:21
My friend calls it infotainment.

00:11:12:21 - 00:11:15:06
But yes, there you go. There you go.

00:11:15:14 - 00:11:18:05
And so so that's what we did. And so

00:11:19:13 - 00:11:20:04
one of the

00:11:20:04 - 00:11:21:23
one of the things that we are disrupting,

00:11:21:23 - 00:11:23:07
if we're going to, you know, yeah.

00:11:23:07 - 00:11:25:05
Let's go with it. For your disrupting.

00:11:25:05 - 00:11:26:22
We needed to disrupt the market

00:11:26:22 - 00:11:28:02
in the media

00:11:28:02 - 00:11:30:01
where black faces are not seen and

00:11:30:01 - 00:11:31:19
our stories are told,

00:11:31:19 - 00:11:33:17
but they're told in only a certain way.

00:11:33:17 - 00:11:35:02
And so what ends up

00:11:35:02 - 00:11:36:23
happening is the entire world

00:11:36:23 - 00:11:39:05
sees the black family or sees a black man

00:11:39:06 - 00:11:40:05
or sees a black woman

00:11:40:05 - 00:11:41:16
or sees a black narrative

00:11:41:16 - 00:11:43:22
only in a very narrow way.

00:11:44:04 - 00:11:44:17
Yep.

00:11:44:19 - 00:11:46:05
That when you walk in China,

00:11:46:05 - 00:11:47:07
they automatically assume

00:11:47:07 - 00:11:48:02
that you're a rapper

00:11:48:02 - 00:11:49:08
or they're automatically assumed

00:11:49:08 - 00:11:50:07
that you're a criminal

00:11:50:07 - 00:11:51:21
or whatever nature.

00:11:51:21 - 00:11:52:14
It doesn't matter where you.

00:11:52:14 - 00:11:54:21
Rapper, athlete, entertainer,

00:11:55:02 - 00:11:56:07
there you go. That's it.

00:11:56:07 - 00:11:56:19
That's it.

00:11:56:19 - 00:11:57:12
And that your

00:11:57:12 - 00:11:59:24
families are full of just single mothers.

00:12:00:13 - 00:12:02:22
The fathers have kids all over the place.

00:12:03:01 - 00:12:04:05
So there is a narrative

00:12:04:05 - 00:12:05:13
that is being told.

00:12:05:13 - 00:12:06:18
And so it's not like

00:12:06:18 - 00:12:08:00
we are not represented

00:12:08:00 - 00:12:09:00
or underrepresented.

00:12:09:00 - 00:12:09:13
In fact,

00:12:09:13 - 00:12:11:01
we are probably

00:12:11:01 - 00:12:12:11
very much represented,

00:12:12:11 - 00:12:13:11
but we're just represented

00:12:13:11 - 00:12:15:13
in a very narrow way.

00:12:15:18 - 00:12:17:01
Yeah, we're overrepresented

00:12:17:01 - 00:12:17:23
with the stereotypes

00:12:17:23 - 00:12:20:03
and underrepresented on the truth.

00:12:20:03 - 00:12:21:05
There you go.

00:12:21:12 - 00:12:22:17
And so I don't think

00:12:22:17 - 00:12:24:16
that our family is unique there are

00:12:24:16 - 00:12:26:07
I know too many families

00:12:26:07 - 00:12:28:17
that are just exactly like our family.

00:12:28:17 - 00:12:30:04
So we are actually representing

00:12:30:04 - 00:12:31:06
a big slice

00:12:31:06 - 00:12:33:06
of who African-American families are

00:12:34:17 - 00:12:35:24
that has a father, that

00:12:35:24 - 00:12:37:11
has a mother, that has children

00:12:37:11 - 00:12:38:18
that, you know, that

00:12:38:18 - 00:12:39:19
have their education

00:12:39:19 - 00:12:41:13
or that are entrepreneurs

00:12:41:13 - 00:12:42:19
or that, you know,

00:12:42:19 - 00:12:45:03
that are law abiding citizens,

00:12:45:09 - 00:12:47:13
you know, that love their country.

00:12:47:13 - 00:12:49:06
You know, whatever.

00:12:50:00 - 00:12:52:04
This this narrative is just simply not

00:12:52:04 - 00:12:52:22
told.

00:12:52:24 - 00:12:54:00
No, it's not

00:12:54:00 - 00:12:54:18
and it's been

00:12:54:18 - 00:12:56:22
it's been a very profitable narrative

00:12:56:22 - 00:12:59:23
to just focus on the most

00:13:00:06 - 00:13:01:12
the worst examples,

00:13:01:12 - 00:13:03:21
the stereotypes of our culture

00:13:03:21 - 00:13:06:06
without actually having a full,

00:13:06:06 - 00:13:07:03
comprehensive scope.

00:13:07:03 - 00:13:07:23
Because, again,

00:13:07:23 - 00:13:08:11
I mean, part of

00:13:08:11 - 00:13:09:22
goes to what you said is not

00:13:09:22 - 00:13:11:12
that's what's been used to entertain.

00:13:11:12 - 00:13:12:08
That's what people have found

00:13:12:08 - 00:13:13:16
entertaining, entertaining,

00:13:13:16 - 00:13:15:10
and what I love about you

00:13:15:10 - 00:13:16:05
is that not only

00:13:16:05 - 00:13:18:00
are you changing the narrative,

00:13:18:00 - 00:13:19:00
you're using

00:13:19:00 - 00:13:21:08
that you're using that algorithm

00:13:21:08 - 00:13:22:22
and turned it on its head, right?

00:13:22:22 - 00:13:24:17
You use the algorithm as entertainment.

00:13:24:17 - 00:13:26:13
and turned it on its head to say, look,

00:13:26:13 - 00:13:27:12
this is who we are.

00:13:27:12 - 00:13:29:08
This is a more complete picture

00:13:29:08 - 00:13:30:02
of who we are,

00:13:30:02 - 00:13:31:12
not just what you get in entertainment.

00:13:31:12 - 00:13:32:06
So I think what you're doing

00:13:32:06 - 00:13:33:05
is revolutionary.

00:13:33:05 - 00:13:35:01
I definitely want to come to the family table

00:13:35:01 - 00:13:37:03
at some point. Let me put it out there. OK.

00:13:37:17 - 00:13:39:10
I want to come to the family table sometime

00:13:39:10 - 00:13:41:13
second season. Yeah.

00:13:41:13 - 00:13:43:07
We'll have to be there for that.

00:13:44:24 - 00:13:46:15
So how do you keep everybody grounded?

00:13:46:15 - 00:13:47:17
This is a lot, right?

00:13:47:17 - 00:13:49:08
This is in principle.

00:13:49:08 - 00:13:50:06
You've done it. You've done it.

00:13:50:06 - 00:13:51:10
You've done a great job.

00:13:51:10 - 00:13:53:21
How do you keep your kids grounded

00:13:53:21 - 00:13:55:07
throughout this process where they

00:13:55:07 - 00:13:55:24
they certainly have

00:13:55:24 - 00:13:58:00
a certain level of celebrity

00:13:58:00 - 00:13:59:15
and now you want to make sure,

00:13:59:15 - 00:14:00:10
of course, they're grounded

00:14:00:10 - 00:14:02:11
in the principles of Christianity

00:14:02:11 - 00:14:04:04
and in the family values.

00:14:04:04 - 00:14:05:16
How do you balance that out with

00:14:05:16 - 00:14:06:18
with them being celebrities?

00:14:06:18 - 00:14:07:19
Because that I would think that would be

00:14:07:19 - 00:14:09:15
one of the biggest challenges.

00:14:09:15 - 00:14:12:08
Well, you know, it's really hard

00:14:12:19 - 00:14:14:18
to build a home

00:14:14:22 - 00:14:17:18
after the foundation is set

00:14:18:06 - 00:14:19:04
and to restructure

00:14:19:04 - 00:14:20:24
it, you'd have to break up the foundation

00:14:20:24 - 00:14:22:10
and start over.

00:14:22:10 - 00:14:24:24
And so I would say that

00:14:24:24 - 00:14:26:08
while it is possible,

00:14:27:18 - 00:14:28:18
we were blessed and

00:14:28:18 - 00:14:30:15
fortunate to set the foundation right.

00:14:30:15 - 00:14:32:22
And so before they were superstars,

00:14:33:05 - 00:14:36:11
they were just humble pastors, family.

00:14:36:11 - 00:14:37:04
I was a pastor.

00:14:37:04 - 00:14:38:22
My wife was first lady

00:14:38:22 - 00:14:41:13
in a very small church in Ontario.

00:14:41:15 - 00:14:42:17
Canada.

00:14:43:05 - 00:14:46:09
Membership was probably maybe 250.

00:14:46:09 - 00:14:47:24
That's where I began.

00:14:47:24 - 00:14:49:02
And

00:14:49:04 - 00:14:50:21
and I've pastored other churches

00:14:50:21 - 00:14:52:23
where there's been a thousand plus.

00:14:52:23 - 00:14:55:22
But, but where I really began,

00:14:55:22 - 00:14:57:06
like from my own senior

00:14:57:06 - 00:14:59:08
as a senior minister,

00:14:59:08 - 00:15:01:11
it was in a small country type church.

00:15:02:06 - 00:15:05:05
And and we would go to we'd go to prayer

00:15:05:05 - 00:15:06:22
meetings on Wednesday night,

00:15:06:22 - 00:15:09:22
you know, and, and interesting story,

00:15:09:22 - 00:15:11:15
I remember and we homeschooled

00:15:11:15 - 00:15:12:22
we homeschooled our entire life.

00:15:12:22 - 00:15:14:05
We really believe in homeschooling

00:15:14:22 - 00:15:16:02
So when I say homeschool

00:15:16:02 - 00:15:17:03
and a lot of people think

00:15:17:03 - 00:15:18:05
I think everybody needs

00:15:18:05 - 00:15:19:20
to be homeschooled first and foremost.

00:15:19:20 - 00:15:20:03
OK,

00:15:21:09 - 00:15:22:10
every family.

00:15:22:10 - 00:15:23:22
But I don't mean homeschooling

00:15:23:22 - 00:15:24:21
in the traditional sense

00:15:24:21 - 00:15:25:15
where people think like

00:15:25:15 - 00:15:26:07
you keep your kids

00:15:26:07 - 00:15:28:11
away from the school system.

00:15:28:15 - 00:15:29:12
Now, that's what we did.

00:15:29:12 - 00:15:31:23
We homeschool them in the home.

00:15:32:04 - 00:15:32:19
But when I say

00:15:32:19 - 00:15:34:02
everybody needs to homeschool,

00:15:34:02 - 00:15:36:15
what I'm saying is, is that you

00:15:36:15 - 00:15:37:02
as a parent

00:15:37:02 - 00:15:37:19
are responsible

00:15:37:19 - 00:15:38:10
for your children's

00:15:38:10 - 00:15:40:06
education and raising them

00:15:40:06 - 00:15:42:13
so even if you send them to school,

00:15:42:13 - 00:15:44:02
which is fine,

00:15:44:16 - 00:15:47:03
you're responsible for what they learn,

00:15:47:03 - 00:15:47:20
you're responsible

00:15:47:20 - 00:15:49:05
for their values, you're responsible

00:15:49:05 - 00:15:51:00
for teaching them how to live

00:15:51:00 - 00:15:53:02
and then ultimately launching them.

00:15:53:02 - 00:15:55:14
And the school system does not

00:15:55:14 - 00:15:56:20
launch your children.

00:15:56:20 - 00:15:58:20
They don't set them up for autonomy.

00:15:58:20 - 00:16:00:22
They don't set them up for for life.

00:16:01:09 - 00:16:02:19
You're responsible for that.

00:16:02:19 - 00:16:05:08
And so each family needs to homeschool.

00:16:05:22 - 00:16:06:24
A few things that can break down

00:16:06:24 - 00:16:07:23
with that statement.

00:16:07:23 - 00:16:08:22
People like to blame

00:16:08:22 - 00:16:09:19
the public school system,

00:16:09:19 - 00:16:10:11
and there are issues

00:16:10:11 - 00:16:12:00
with the public school system. Right.

00:16:12:00 - 00:16:14:20
But ultimately, it is your responsibility

00:16:15:00 - 00:16:18:09
to empower and educate your family.

00:16:18:12 - 00:16:20:09
Schools are never going to do that.

00:16:20:09 - 00:16:21:21
They weren't even designed

00:16:21:21 - 00:16:22:23
designed to do that.

00:16:22:23 - 00:16:24:11
Schools were designed

00:16:24:11 - 00:16:25:23
to basically make workers

00:16:25:23 - 00:16:27:10
and factories from that point of view.

00:16:27:10 - 00:16:27:19
Right.

00:16:27:19 - 00:16:28:17
An old model

00:16:28:17 - 00:16:30:05
that needs to change doesn't even.

00:16:30:05 - 00:16:30:15
There

00:16:30:15 - 00:16:31:00
kind of

00:16:31:00 - 00:16:32:11
looks like the prison system, too,

00:16:32:11 - 00:16:33:08
if you look at. It.

00:16:33:08 - 00:16:34:04
I mean, kind of.

00:16:34:04 - 00:16:34:13
Right.

00:16:34:13 - 00:16:35:16
The yard the yard

00:16:35:16 - 00:16:36:23
where you go out to play,

00:16:36:23 - 00:16:39:10
you know, you have to sit in don't

00:16:39:10 - 00:16:40:21
you have to move from this class

00:16:40:21 - 00:16:41:10
to that class?

00:16:41:10 - 00:16:42:00
You're told

00:16:42:00 - 00:16:44:07
constantly what you have to do next.

00:16:44:07 - 00:16:45:01
You know, the

00:16:45:01 - 00:16:46:13
the the lunchroom looks

00:16:46:13 - 00:16:47:19
just like the chow.

00:16:47:19 - 00:16:50:00
You know, where you go and slop the food.

00:16:50:13 - 00:16:51:05
I mean,

00:16:51:07 - 00:16:52:09
the bell rings

00:16:52:09 - 00:16:53:17
and, you know, the time to move.

00:16:53:17 - 00:16:54:05
Time to move.

00:16:54:05 - 00:16:56:07
Everybody moves in the same direction.

00:16:56:07 - 00:16:57:16
You know, when you stop

00:16:57:16 - 00:16:59:09
and look at the school system,

00:16:59:09 - 00:17:01:17
it really designs our children

00:17:01:17 - 00:17:04:17
to be able to to be good workers, to be.

00:17:04:17 - 00:17:05:21
But it doesn't design

00:17:05:21 - 00:17:08:05
them to be intelligent, free thinkers.

00:17:08:16 - 00:17:10:23
And to be entrepreneurs.

00:17:10:23 - 00:17:13:04
So you have to learn the same thing.

00:17:13:15 - 00:17:14:00
And

00:17:15:00 - 00:17:15:20
the learning

00:17:15:20 - 00:17:18:03
style is systematically designed

00:17:19:02 - 00:17:21:18
you know, for a certain type of thinker.

00:17:22:03 - 00:17:23:01
Yes.

00:17:23:04 - 00:17:25:05
And so if your child is sitting there,

00:17:25:05 - 00:17:27:09
you have some geniuses

00:17:27:09 - 00:17:28:05
inside your classroom.

00:17:28:05 - 00:17:30:00
That will never reach their potential.

00:17:30:00 - 00:17:32:03
And it's when they drop out of school

00:17:32:03 - 00:17:33:00
and I'm not suggesting

00:17:33:00 - 00:17:34:02
that you need to do that,

00:17:34:02 - 00:17:35:01
that's when they thrive.

00:17:35:01 - 00:17:36:09
And that's where we have the millionaires

00:17:36:09 - 00:17:38:07
and that's where we have great leaders

00:17:38:07 - 00:17:38:14
and that's

00:17:38:14 - 00:17:40:15
where we have huge corporations.

00:17:40:15 - 00:17:41:06
You know,

00:17:41:06 - 00:17:42:06
they came from people

00:17:42:06 - 00:17:43:13
that we're not successful

00:17:43:13 - 00:17:45:00
in that prison system.

00:17:45:00 - 00:17:45:13
No, there's not.

00:17:45:13 - 00:17:46:15
There's no question about that.

00:17:46:15 - 00:17:47:20
It's

00:17:47:22 - 00:17:50:09
a very monolithic way of teaching,

00:17:50:19 - 00:17:51:22
of learning.

00:17:51:22 - 00:17:54:00
And and I will make this

00:17:54:00 - 00:17:55:02
very clear for my kids,

00:17:55:02 - 00:17:56:04
because sometimes I say

00:17:56:04 - 00:17:57:06
the same things that you're saying

00:17:57:06 - 00:17:58:20
and we had this debate with my wife

00:17:58:20 - 00:18:00:02
at home and everything. I'm like, yes,

00:18:01:07 - 00:18:02:12
school is important

00:18:02:12 - 00:18:04:08
in terms of learning how to learn.

00:18:04:08 - 00:18:05:20
I get that.

00:18:05:20 - 00:18:07:08
But they're not going to teach you

00:18:07:08 - 00:18:09:07
how to think like an entrepreneur.

00:18:09:07 - 00:18:10:20
You can't depend on them to do that

00:18:10:20 - 00:18:12:09
because the system was not designed

00:18:12:09 - 00:18:12:19
for that.

00:18:12:19 - 00:18:13:17
The system was designed

00:18:13:17 - 00:18:14:01
to make you

00:18:14:01 - 00:18:15:00
be a worker,

00:18:15:00 - 00:18:17:16
to put you in debt and make you oh,

00:18:18:05 - 00:18:20:05
yes, you contribute to the system

00:18:20:11 - 00:18:21:19
and make other people wealthy.

00:18:21:19 - 00:18:23:19
Like that's really what they teach you.

00:18:23:19 - 00:18:25:23
When they teach you how to go about saving.

00:18:25:23 - 00:18:26:12
They don't teach you

00:18:26:12 - 00:18:27:20
normally about investing.

00:18:27:20 - 00:18:29:05
They teach you to go about having a job.

00:18:29:05 - 00:18:29:17
They don't teach you

00:18:29:17 - 00:18:30:16
about what it means

00:18:30:16 - 00:18:32:24
to be an entrepreneur. Conformity.

00:18:32:24 - 00:18:33:16
Yes, conformity.

00:18:33:16 - 00:18:34:03
They don't teach you

00:18:34:03 - 00:18:36:18
how to leverage your money.

00:18:36:18 - 00:18:38:02
And they don't teach you

00:18:38:02 - 00:18:39:09
that saving your money,

00:18:39:09 - 00:18:39:24
and just putting it in

00:18:39:24 - 00:18:41:15
the bank is actually losing money

00:18:41:15 - 00:18:42:12
because of inflation.

00:18:42:12 - 00:18:44:01
So these are things you don't.

00:18:44:01 - 00:18:45:09
And then the bank takes your money

00:18:45:09 - 00:18:46:12
and then your bank invests it

00:18:46:12 - 00:18:48:02
where you should be investing it.

00:18:48:02 - 00:18:49:02
So when you go to the bank

00:18:49:02 - 00:18:50:13
now, especially in these days

00:18:50:13 - 00:18:51:03
where they limit

00:18:51:03 - 00:18:52:17
how much you can take out,

00:18:52:17 - 00:18:53:11
you can go to the bank.

00:18:53:11 - 00:18:55:02
and you can say, hey, can I have

00:18:55:02 - 00:18:57:03
can I take out my 100,000?

00:18:57:09 - 00:18:58:16
And they're like, No, I'm sorry.

00:18:58:16 - 00:19:00:02
You know, you give me 30.

00:19:00:02 - 00:19:01:20
Wait, wait, hold on, hold on.

00:19:01:20 - 00:19:03:21
You know, I need 100,000 out of my money.

00:19:04:07 - 00:19:05:13
No we can only give you 30

00:19:05:13 - 00:19:07:02
because what we're doing is

00:19:07:02 - 00:19:08:13
we have this invested in this

00:19:08:13 - 00:19:09:06
and this and this.

00:19:09:06 - 00:19:10:05
But don't worry,

00:19:10:05 - 00:19:11:19
come back tomorrow, make an appointment.

00:19:11:19 - 00:19:12:23
If you want that kind of money,

00:19:12:23 - 00:19:13:24
you come back.

00:19:13:24 - 00:19:15:21
Wait a second. I want my money. You know

00:19:16:21 - 00:19:17:01
what I'm saying?

00:19:17:01 - 00:19:18:09
My money is being invested. So.

00:19:18:09 - 00:19:20:16
So no bank accounts, is not it?

00:19:21:17 - 00:19:22:13
It doesn't teach you

00:19:22:13 - 00:19:24:17
your children about taxes.

00:19:24:17 - 00:19:26:04
Doesn't teach you about full history.

00:19:26:04 - 00:19:27:00
Let's keep going with it.

00:19:27:00 - 00:19:27:20
I mean, it does it.

00:19:27:20 - 00:19:29:16
You got to teach your kids

00:19:29:16 - 00:19:30:24
and take time with your kids

00:19:30:24 - 00:19:31:21
to inform them

00:19:31:21 - 00:19:33:14
because otherwise, you know,

00:19:33:14 - 00:19:34:05
the most powerful

00:19:34:05 - 00:19:35:01
the only thing we have

00:19:35:01 - 00:19:36:09
the ability to control

00:19:36:09 - 00:19:37:11
is our thoughts actually.

00:19:37:11 - 00:19:38:22
Right. Nothing else.

00:19:38:22 - 00:19:39:09
If we really.

00:19:39:09 - 00:19:42:04
Don't have the ability to control anything else so.

00:19:42:04 - 00:19:42:11
Much.

00:19:42:11 - 00:19:44:06
I mean, my wife, we were in our Ph.D.

00:19:44:06 - 00:19:44:20
programs

00:19:44:20 - 00:19:45:24
We literally

00:19:45:24 - 00:19:46:15
and then we were like,

00:19:46:15 - 00:19:47:17
wait, wait, hold on a second.

00:19:47:17 - 00:19:49:05
Why are we going to go into this Ph.D.

00:19:49:05 - 00:19:51:09
program? You know, we both have Masters.

00:19:51:09 - 00:19:52:13
I have two. She has one.

00:19:52:13 - 00:19:53:19
So we're educated people.

00:19:53:19 - 00:19:55:01
Like, you know,

00:19:55:01 - 00:19:56:08
but the thing about it is,

00:19:56:08 - 00:19:57:15
is that we realize, wait,

00:19:57:15 - 00:19:59:13
why are we going to get a next degree

00:19:59:13 - 00:20:00:12
when we have all this debt?

00:20:00:12 - 00:20:02:16
Why are we going to have another degree?

00:20:02:16 - 00:20:03:11
Why don't we use

00:20:03:11 - 00:20:04:21
the knowledge that we just had

00:20:04:21 - 00:20:06:22
so we're not anti-education

00:20:06:22 - 00:20:09:00
because we're very educated.

00:20:09:00 - 00:20:10:07
We are just

00:20:10:07 - 00:20:12:06
we just understand the system.

00:20:12:06 - 00:20:12:16
So that's

00:20:12:16 - 00:20:14:04
why we're able to even help people

00:20:14:04 - 00:20:16:04
who are educated

00:20:16:04 - 00:20:18:06
take the education that they got

00:20:18:06 - 00:20:19:08
and now leverage it

00:20:19:08 - 00:20:21:10
to find how they can use it

00:20:21:10 - 00:20:23:16
in a way that will work best for them.

00:20:23:16 - 00:20:25:07
Because we're both we're both

00:20:25:07 - 00:20:27:10
we respect both worlds.

00:20:27:10 - 00:20:28:08
Which you have to right?

00:20:28:08 - 00:20:30:02
there is like you got to have

00:20:30:02 - 00:20:32:03
if everybody was an entrepreneur,

00:20:32:03 - 00:20:33:14
no one would be a worker so the

00:20:33:14 - 00:20:35:01
and there's you need both, right?

00:20:35:01 - 00:20:35:18
You need both.

00:20:35:18 - 00:20:36:22
But I think everybody needs

00:20:36:22 - 00:20:39:01
to have an entrepreneurial mindset.

00:20:39:01 - 00:20:40:23
Even if you're not

00:20:40:23 - 00:20:42:14
even if you're not an entrepreneur.

00:20:42:14 - 00:20:42:19
Like,

00:20:42:19 - 00:20:43:13
how do you make sure

00:20:43:13 - 00:20:45:12
that you have other sources of income?

00:20:45:12 - 00:20:46:05
How do you leverage

00:20:46:05 - 00:20:46:17
what you have

00:20:46:17 - 00:20:47:02
the knowledge

00:20:47:02 - 00:20:48:18
you have beyond just where you work

00:20:48:18 - 00:20:50:07
and how do you leverage and

00:20:50:07 - 00:20:51:01
leverage the income

00:20:51:01 - 00:20:51:14
you have now

00:20:51:14 - 00:20:53:04
so you're not always dependent

00:20:53:04 - 00:20:54:21
on one source of income?

00:20:54:21 - 00:20:55:17
That's really the part

00:20:55:17 - 00:20:56:04
everybody doesn't

00:20:56:04 - 00:20:57:01
have to be an entrepreneur.

00:20:57:01 - 00:20:59:12
Everybody needs to be entrepreneurial

00:20:59:12 - 00:21:00:06
in their thinking

00:21:00:06 - 00:21:01:05
and how they apply things

00:21:01:05 - 00:21:02:22
and never assume that

00:21:02:22 - 00:21:03:22
a companies are going to be there

00:21:03:22 - 00:21:04:11
to take care of you

00:21:04:11 - 00:21:05:18
because those days are long

00:21:05:18 - 00:21:07:05
gone and done.

00:21:07:05 - 00:21:07:13
All right.

00:21:07:13 - 00:21:07:24
So what's the

00:21:07:24 - 00:21:09:21
best advice you've received

00:21:09:21 - 00:21:11:10
and what's the worst?

00:21:12:00 - 00:21:15:21
Best advice that I've received.

00:21:16:15 - 00:21:20:11
I think that the making sure

00:21:20:11 - 00:21:21:18
that you are

00:21:21:18 - 00:21:24:11
trying to own as much as possible

00:21:24:19 - 00:21:26:03
your yourself,

00:21:26:03 - 00:21:28:16
brand yourself branding yourself,

00:21:28:16 - 00:21:30:17
I think that God has given us each one

00:21:31:00 - 00:21:32:23
giftedness inside of ourselves.

00:21:32:23 - 00:21:34:15
And so I think that

00:21:34:15 - 00:21:36:16
learning how to discover

00:21:36:18 - 00:21:39:03
what God has placed inside of you

00:21:39:03 - 00:21:40:20
and then and then branding

00:21:40:20 - 00:21:41:18
that finding a way

00:21:41:18 - 00:21:42:17
to monetize it,

00:21:42:17 - 00:21:43:09
finding a way

00:21:43:09 - 00:21:46:04
to let it become attractive to others

00:21:46:05 - 00:21:47:08
so that others can get to know

00:21:47:08 - 00:21:48:12
who you truly are.

00:21:48:12 - 00:21:49:23
I think what happens is, is that

00:21:49:23 - 00:21:51:10
most of us are told

00:21:51:10 - 00:21:52:16
kind of what we should do

00:21:52:16 - 00:21:54:03
or what we should be.

00:21:54:03 - 00:21:54:15
You know,

00:21:54:15 - 00:21:55:16
we're looking at other people

00:21:55:16 - 00:21:56:22
and we're saying maybe I should be that

00:21:56:22 - 00:21:58:19
because that looks lucrative.

00:21:58:19 - 00:22:01:01
And I think we're missing the opportunity

00:22:01:09 - 00:22:03:01
when we are not following our

00:22:03:01 - 00:22:05:12
the path that was designed for us.

00:22:05:12 - 00:22:06:15
That's not the easy way.

00:22:06:15 - 00:22:07:14
But if it's following,

00:22:07:14 - 00:22:08:17
the path is designed for us

00:22:08:17 - 00:22:10:10
and then and then learning money,

00:22:10:10 - 00:22:12:10
money, skills and how to monetize it.

00:22:12:10 - 00:22:12:24
Yeah,

00:22:12:24 - 00:22:13:23
those are two things

00:22:13:23 - 00:22:16:05
that if you can do that

00:22:16:05 - 00:22:17:10
and if you teach your children

00:22:17:10 - 00:22:18:12
that, that will be great.

00:22:18:12 - 00:22:20:01
So I was doing an interview

00:22:20:01 - 00:22:22:10
with Matthew McConaughey over his book

00:22:23:04 - 00:22:24:24
and the Green Lights.

00:22:26:01 - 00:22:26:22
It's a great book.

00:22:26:22 - 00:22:28:07
Yeah. We were helping promote that.

00:22:28:07 - 00:22:29:05
And yeah,

00:22:29:05 - 00:22:30:23
we thought it was fascinating too it

00:22:30:23 - 00:22:32:04
was a concept that he had in there

00:22:32:04 - 00:22:33:03
that I resonate with.

00:22:33:03 - 00:22:33:22
And the concept is

00:22:33:22 - 00:22:36:00
is this thing where it's like

00:22:36:00 - 00:22:37:20
many people consider themselves

00:22:37:20 - 00:22:40:01
almost like they're the arrow,

00:22:40:01 - 00:22:41:13
an arrow and a target.

00:22:41:13 - 00:22:43:14
And so when they see themselves

00:22:43:14 - 00:22:45:08
as an arrow in their life as an arrow,

00:22:45:08 - 00:22:47:11
they're constantly looking at ways like,

00:22:47:11 - 00:22:48:15
I got to hit the target.

00:22:48:15 - 00:22:49:15
If I don't hit this target,

00:22:49:15 - 00:22:50:21
if I don't get this test,

00:22:50:21 - 00:22:53:01
if I don't get this job, if I don't get

00:22:53:14 - 00:22:56:04
if I missed the mark, then that's it.

00:22:56:22 - 00:22:59:01
I missed the mark you know what I'm saying,

00:22:59:01 - 00:23:01:11
but Matthew switched it and he said,

00:23:01:18 - 00:23:03:08
I'm more the target

00:23:03:08 - 00:23:04:15
so the opportunities come to me.

00:23:04:15 - 00:23:06:19
I let yeah, I am like a magnet.

00:23:06:19 - 00:23:07:22
My wife prefers magnet

00:23:07:22 - 00:23:08:19
because she's like, We're black.

00:23:08:19 - 00:23:09:12
We can't be targeted.

00:23:10:17 - 00:23:11:18
Yeah, but it might be better.

00:23:11:18 - 00:23:13:05
So we're the magnet, not the target.

00:23:13:05 - 00:23:13:12
Yeah.

00:23:13:12 - 00:23:16:06
I'm with your wife, right?

00:23:16:08 - 00:23:16:19
But.

00:23:16:19 - 00:23:18:12
But but I get what Matthew say.

00:23:18:12 - 00:23:20:13
You get. Yes, target.

00:23:20:13 - 00:23:21:18
Because the target means

00:23:21:18 - 00:23:22:07
that opportunities

00:23:22:07 - 00:23:23:10
come into you. You're drawing

00:23:23:10 - 00:23:24:04
opportunities to you.

00:23:24:04 - 00:23:25:24
And that's what our God given gift to do.

00:23:25:24 - 00:23:26:22
When we align

00:23:26:22 - 00:23:28:23
our God given gifts with our purpose,

00:23:28:23 - 00:23:30:19
we become targets.

00:23:30:19 - 00:23:32:01
Or we become magnets

00:23:32:01 - 00:23:33:24
where we don't have to shoot our shot.

00:23:33:24 - 00:23:35:06
Yeah. Shots get shot to us.

00:23:35:06 - 00:23:38:03
So let me give you an example.

00:23:38:04 - 00:23:38:19
When?

00:23:38:19 - 00:23:41:19
When what's his name?

00:23:42:03 - 00:23:43:20
The Dr. Fauci

00:23:43:20 - 00:23:44:06
Yeah.

00:23:44:06 - 00:23:45:12
You will see us doing an interview

00:23:45:12 - 00:23:45:21
with Dr. Fauci

00:23:45:21 - 00:23:47:21
at the height of the pandemic

00:23:47:21 - 00:23:49:08
Dr. Fauci called us.

00:23:49:08 - 00:23:50:11
We didn't call Dr. Fauci

00:23:50:11 - 00:23:51:03
Wow, Dr. Fauci

00:23:51:03 - 00:23:53:19
Saw us working in our element.

00:23:54:04 - 00:23:55:05
His team called us

00:23:55:05 - 00:23:56:17
and said we need to work with this family

00:23:56:17 - 00:23:57:21
because we need to make sure

00:23:57:21 - 00:23:58:17
that we are connecting with

00:23:58:17 - 00:23:59:09
the black community.

00:24:00:17 - 00:24:02:13
Then Biden

00:24:02:15 - 00:24:03:22
and Kamalas team,

00:24:03:22 - 00:24:04:17
they're having

00:24:04:22 - 00:24:06:16
a tumultuous time in our country,

00:24:06:16 - 00:24:07:19
culturally and in everything

00:24:07:19 - 00:24:09:21
they called us to to rock the vote

00:24:09:21 - 00:24:12:13
Then they invited us to the inauguration,

00:24:12:13 - 00:24:13:17
and we were part of the inauguration

00:24:13:17 - 00:24:15:10
with Kiki Palmer.

00:24:15:10 - 00:24:16:06
They called us

00:24:16:06 - 00:24:18:00
That's pretty awesome.

00:24:18:01 - 00:24:18:21
Do you see what I'm saying?

00:24:18:21 - 00:24:19:00
Yeah.

00:24:19:00 - 00:24:21:01
So these are examples that I'm saying.

00:24:21:01 - 00:24:22:17
And when you're in a situation

00:24:22:17 - 00:24:23:11
where you're not

00:24:23:11 - 00:24:25:13
at the mountaintop experience,

00:24:25:13 - 00:24:27:16
you don't see the future yet.

00:24:27:18 - 00:24:28:19
So you need your faith.

00:24:28:19 - 00:24:29:06
You needed

00:24:29:06 - 00:24:30:22
the eyes of faith, the faith

00:24:30:22 - 00:24:32:00
that is the substance of things,

00:24:32:00 - 00:24:33:08
hope for the evidence of things

00:24:33:08 - 00:24:34:09
not yet seen.

00:24:34:09 - 00:24:36:09
So I'm sitting in my car now coming back.

00:24:36:09 - 00:24:37:18
I'm ordering them pizza

00:24:37:18 - 00:24:38:17
we're coming back.

00:24:38:17 - 00:24:39:12
You know,

00:24:39:22 - 00:24:41:05
I'll put on SpongeBob

00:24:41:05 - 00:24:43:01
or I'll put on a cartoon that they like

00:24:43:01 - 00:24:44:00
and they'll be in the

00:24:44:00 - 00:24:45:07
back and la la la la la

00:24:46:23 - 00:24:48:11
fast forward now to that

00:24:48:11 - 00:24:50:16
future that you had not seen that that

00:24:50:19 - 00:24:53:02
that time where the Bible promises us

00:24:53:02 - 00:24:54:01
that the faith is

00:24:54:01 - 00:24:55:06
the substance of things, hope

00:24:55:06 - 00:24:56:22
for the evidence of things not seen

00:24:56:22 - 00:24:58:05
now we fast forward.

00:24:58:05 - 00:25:00:13
My children are sitting around

00:25:00:13 - 00:25:02:00
the writing table

00:25:02:00 - 00:25:03:01
with the director

00:25:03:01 - 00:25:05:08
of SpongeBob movie, the president of Nickelodeon.

00:25:05:08 - 00:25:07:12
Oh, wow, OK. Wow.

00:25:07:12 - 00:25:09:01
Their favorite shows

00:25:09:01 - 00:25:10:23
and their favorite actors,

00:25:10:23 - 00:25:13:20
they're now operating in that circle

00:25:13:20 - 00:25:15:20
so when I saw God do that miracle

00:25:16:05 - 00:25:18:15
and then the miracle of taking me

00:25:18:15 - 00:25:19:09
and my family

00:25:19:09 - 00:25:20:13
so that I will now

00:25:20:13 - 00:25:22:14
be able to be a representation

00:25:22:14 - 00:25:24:03
because mission to me

00:25:24:03 - 00:25:25:08
matters far more than money.

00:25:25:08 - 00:25:27:00
Like the money is there.

00:25:27:00 - 00:25:27:14
Yeah,

00:25:27:14 - 00:25:29:07
but the mission is everything for me

00:25:29:07 - 00:25:30:08
because I already know that

00:25:30:08 - 00:25:31:02
this money's gone

00:25:31:02 - 00:25:32:13
Like, like at the end of the day,

00:25:32:13 - 00:25:33:17
this money is going to be Gone

00:25:33:17 - 00:25:34:13
And for me,

00:25:34:13 - 00:25:35:18
our mission is important

00:25:35:18 - 00:25:37:22
because there's too many kids of color

00:25:37:22 - 00:25:38:15
that is

00:25:38:15 - 00:25:39:07
does not see

00:25:39:07 - 00:25:40:12
representation of themselves,

00:25:40:12 - 00:25:41:09
do not see accurate

00:25:41:09 - 00:25:42:22
representation of themselves.

00:25:42:22 - 00:25:44:17
And I be I believe in beholding

00:25:44:17 - 00:25:46:01
you become change.

00:25:46:01 - 00:25:47:05
So I don't need to preach.

00:25:47:05 - 00:25:48:00
We don't preach.

00:25:48:00 - 00:25:49:19
We don't preach.

00:25:49:19 - 00:25:52:01
Anything except for we make them laugh.

00:25:52:01 - 00:25:53:21
We tell the story, make them laugh,

00:25:53:21 - 00:25:55:23
feel the heart. That's what we do.

00:25:56:23 - 00:25:57:13
Because by

00:25:57:13 - 00:25:59:09
beholding you become change

00:25:59:09 - 00:26:00:14
they will get our spirit.

00:26:00:14 - 00:26:01:19
They will get our positivity.

00:26:01:19 - 00:26:03:04
They will see us

00:26:03:04 - 00:26:04:19
just like we saw The Cosby Show.

00:26:04:19 - 00:26:05:18
And we will feel like

00:26:05:18 - 00:26:06:17
I could become a doctor.

00:26:06:17 - 00:26:08:23
I can become a lawyer because I see. Yes.

00:26:09:11 - 00:26:10:04
Yes.

00:26:10:04 - 00:26:11:20
Barak Obama doesn't have to do one thing

00:26:11:20 - 00:26:12:13
for black people.

00:26:12:13 - 00:26:15:07
He just has to sit in that position.

00:26:15:07 - 00:26:16:19
And he already accomplished

00:26:16:19 - 00:26:19:09
what he needed to accomplish. Yep.

00:26:19:09 - 00:26:20:23
Because I can become the president.

00:26:20:23 - 00:26:22:04
That's exactly right.

00:26:22:04 - 00:26:23:03
Brown Now

00:26:23:03 - 00:26:25:06
she is sitting on the highest courts.

00:26:25:06 - 00:26:26:15
She doesn't have to do a ruling

00:26:26:15 - 00:26:28:05
that I agree with

00:26:29:01 - 00:26:30:11
from this point on.

00:26:30:11 - 00:26:31:14
Our daughters know

00:26:31:14 - 00:26:33:13
they can sit on the highest court

00:26:33:13 - 00:26:34:04
by beholding.

00:26:34:04 - 00:26:35:02
We become change

00:26:35:02 - 00:26:36:08
so we can shift our culture.

00:26:36:08 - 00:26:36:22
We can shift

00:26:36:22 - 00:26:38:18
the trauma that we've been spewing

00:26:38:18 - 00:26:39:11
since slavery.

00:26:39:11 - 00:26:40:08
We can shift the trauma

00:26:40:08 - 00:26:41:06
that we have experienced

00:26:41:06 - 00:26:43:10
through drugs infiltrated in our homes.

00:26:43:10 - 00:26:44:21
We can shift the trauma

00:26:44:21 - 00:26:45:18
that we experience

00:26:45:18 - 00:26:48:17
as a family has broken up by beholding

00:26:48:23 - 00:26:50:16
and seeing that it's possible

00:26:50:16 - 00:26:52:13
for us to change the narrative.

00:26:52:13 - 00:26:55:10
What's a what is a theme?

00:26:55:16 - 00:26:56:05
A Google

00:26:56:05 - 00:26:59:07
ad that stands for What You Stand For

00:26:59:08 - 00:27:01:11
or the Onyx kind of brand.

00:27:01:19 - 00:27:02:14
What is that theme?

00:27:02:14 - 00:27:03:19
What does that saying and why.

00:27:06:05 - 00:27:07:21
A Google ad. It could be.

00:27:07:21 - 00:27:08:20
A Google ad.

00:27:08:20 - 00:27:11:16
It can be a it could just be a

00:27:12:08 - 00:27:14:08
a billboard that has a saying,

00:27:14:16 - 00:27:15:24
whatever you're saying is,

00:27:15:24 - 00:27:17:06
what does that say and why.

00:27:17:06 - 00:27:18:19
So if there was a billboard,

00:27:18:19 - 00:27:21:02
it would say that billboard would say

00:27:21:02 - 00:27:23:20
We each are loved

00:27:23:20 - 00:27:25:21
perfectly, eternally.

00:27:27:03 - 00:27:28:24
Mirthell Onyx, pleasure having you

00:27:28:24 - 00:27:31:07
on, please come on again, man.

00:27:31:07 - 00:27:32:18
All right, man, take care.

00:27:32:18 - 00:27:33:16
Thank you for having me.