fbpx
00:00:00,680 --> 00:...

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their familial
background, their economic status,

00:00:03,280 --> 00:00:07,560
education, background and things
of that nature zip code born into.

00:00:07,640 --> 00:00:10,440
So that's why
I think equity is a better way

00:00:10,440 --> 00:00:14,960
to look at making the world
a better place, because then it takes into

00:00:14,960 --> 00:00:18,640
context the backgrounds
in which people come from.

00:00:18,720 --> 00:00:20,640
If you believe
we can change the narrative,

00:00:20,640 --> 00:00:22,840
if you believe
we can change our communities,

00:00:22,840 --> 00:00:26,840
if you believe we can change the outcomes,
then we can change the world.

00:00:26,920 --> 00:00:28,480
I'm Rob Richardson.

00:00:28,480 --> 00:00:31,480
Welcome to Disruption Now.

00:00:31,640 --> 00:00:32,720
Welcome to this Russia Now.

00:00:32,720 --> 00:00:34,760
I'm your host and moderator,
Rob Richardson.

00:00:34,760 --> 00:00:36,720
With me is Joshua Gundu.

00:00:36,720 --> 00:00:39,680
He is the CEO of Stealth Startup.

00:00:39,680 --> 00:00:42,280
He's also had a lot of experience
with product management

00:00:42,280 --> 00:00:44,200
and I believe is also an angel investor.

00:00:44,200 --> 00:00:46,000
So many different hats.

00:00:46,000 --> 00:00:48,480
He's he's Warren,
I believe you also worked with Tik-Tok.

00:00:48,480 --> 00:00:50,600
So I think there's a lot of things
I'd say to our guest.

00:00:50,600 --> 00:00:54,880
Yeah, to explore there was from
the Midwest moved his way out

00:00:54,960 --> 00:00:58,520
and is now finding himself as a
as a as a Cali boy in L.A.

00:00:58,600 --> 00:01:01,400
so which has been part of his

00:01:01,480 --> 00:01:04,240
that that's helped build his network
and we're going to talk about that

00:01:04,240 --> 00:01:05,680
and everything he's done there

00:01:05,680 --> 00:01:09,960
and hopefully gain some type of advice
about what to do, what what

00:01:10,000 --> 00:01:14,240
not to do and how we can learn as founders
and investors in the space.

00:01:14,320 --> 00:01:15,560
How are you doing today, man?

00:01:15,560 --> 00:01:17,840
I'm good. I'm good.
Thank you for having me on the show.

00:01:17,840 --> 00:01:20,240
Always love to chat with folks

00:01:20,240 --> 00:01:23,560
all across, you know, especially from
the Midwest as me being from Michigan.

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Always good to connect with other folks
who have Midwest roots in the

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in the ecosystem.

00:01:28,840 --> 00:01:29,440
Absolutely.

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Well, if you can everybody on this show,
please subscribe or subscribe

00:01:33,200 --> 00:01:37,640
to us on YouTube that like button
and then also hit the subscribe button.

00:01:37,640 --> 00:01:40,440
You can also
of course, on us on disruption. Now,

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we love
to have conversations that are disruptive,

00:01:42,520 --> 00:01:44,120
that disrupt
common narratives and constructs.

00:01:44,120 --> 00:01:47,080
So I want you to feel comfortable
to be as controversial.

00:01:47,080 --> 00:01:49,280
You usually are on on Twitter.

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So I know you're not going
to have any problem with us, man.

00:01:51,560 --> 00:01:53,440
No, exactly.

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All right. So let's get right to it.

00:01:55,320 --> 00:01:59,080
So you you had this statement on LinkedIn,
and I want to

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I want to talk about this statement and
what it means to you and why you said it.

00:02:03,480 --> 00:02:07,680
You said, I am for equity
because equity starts with everyone.

00:02:07,760 --> 00:02:11,360
Why is that statement important for you
to put out and what does that mean to you?

00:02:11,440 --> 00:02:13,840
Yeah,
I think it's the reason I say equity.

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The reason I use the word equity
as often as I do, because people think

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that like, it's like everything equal,
like equality, like 5050.

00:02:22,080 --> 00:02:23,760
You get the sense, you get the chance.

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The thing about equity is that everybody
doesn't start from the same place.

00:02:27,640 --> 00:02:30,200
So to make things

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more,

00:02:32,120 --> 00:02:35,480
even across the board,
you have to think about the advantages

00:02:35,480 --> 00:02:39,440
and disadvantages that people come from,
whether it's like

00:02:39,520 --> 00:02:42,120
their familial background,
their economic status,

00:02:42,120 --> 00:02:46,400
education, background and things
of that nature zip code born into.

00:02:46,480 --> 00:02:49,280
So that's why
I think equity is a better way

00:02:49,280 --> 00:02:53,800
to look at making the world
a better place, because then it takes into

00:02:53,800 --> 00:02:56,800
context the backgrounds
in which people come from.

00:02:56,920 --> 00:03:01,280
Yes, but something that I believe
one thing that sparked our conversation

00:03:01,280 --> 00:03:04,880
and kind of got us talking on there
on Twitter,

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you made a reference
and I'm not going to get it exactly right,

00:03:07,640 --> 00:03:12,680
but you made a reference
that people often like to

00:03:12,760 --> 00:03:16,120
romanticize, that they pull themselves up
by their bootstraps.

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They came from this
struggling, hard background,

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and people seem to be romanticized
with that.

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Like, I've seen that.

00:03:23,920 --> 00:03:27,920
But talk about why you see that
as an issue.

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I know I do.

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And how should we think about approaching
that in terms of a

00:03:32,080 --> 00:03:34,600
a moment of self-awareness
with the ecosystem?

00:03:34,600 --> 00:03:37,360
Yeah, The reason the first reason that I

75
00:03:37,360 --> 00:03:39,600
see it as an issue,
because it usually comes from those

00:03:39,600 --> 00:03:43,720
who did not have to grow up
in economic insecurity.

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It comes from those who came from either
middle or upper middle, mainly

00:03:47,680 --> 00:03:51,240
upper middle, especially in the tech
ecosystem backgrounds.

00:03:51,400 --> 00:03:54,680
And they were like,
you know, you know, great hustle,

00:03:54,920 --> 00:03:58,800
you know, coming from nothing,
things of that nature.

00:03:58,880 --> 00:04:02,560
And I think they romanticize it because
they think, I missed out on something.

00:04:02,560 --> 00:04:05,360
I could have had more more of that hustle,
more that grit.

00:04:05,360 --> 00:04:09,200
Like, you know, like they like
they're jealous of poverty or something,

00:04:09,280 --> 00:04:12,200
which is like always going to be jealous
of change.

00:04:12,200 --> 00:04:13,360
Exactly.

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Jealous about nothing like it was.

00:04:15,800 --> 00:04:19,240
It's always weird for me
when those who didn't experience it

00:04:19,240 --> 00:04:23,080
romanticize it, because those
who experience it do not romanticize it.

00:04:23,280 --> 00:04:26,920
They talk about the very real things
that are when you grow up

00:04:26,920 --> 00:04:31,320
in economic insecurity
or unstable environments,

00:04:31,400 --> 00:04:34,680
that does a lot of damage
and it does more damage than it does good.

00:04:34,920 --> 00:04:39,120
And I know that folks in our ecosystem
like to romanticize hustling

00:04:39,120 --> 00:04:43,440
and all that kind of stuff, hustling
to get a like a an a

00:04:43,480 --> 00:04:46,240
your AP world
class is fundamentally different

00:04:46,240 --> 00:04:48,800
than having to hustle
to put food on the table.

00:04:48,800 --> 00:04:50,160
Right.

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And I think they look at equate
those two hustles,

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but you can't equate the two houses
because their one is

00:04:56,640 --> 00:04:59,120
an achievement in an accelerated course

00:04:59,120 --> 00:05:02,760
and one is literally
just doing what you need to do to survive,

00:05:02,840 --> 00:05:06,320
which also can take away the energy
you might have going to be able

00:05:06,320 --> 00:05:10,160
to put into getting a good grade
in that class.

00:05:10,240 --> 00:05:13,320
Yeah, I really think people

00:05:13,400 --> 00:05:14,640
have struggled with this

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because they struggle with

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things being given to them and they feel
like they'll be looked down upon.

00:05:21,200 --> 00:05:22,480
This is my perspective

00:05:22,480 --> 00:05:25,360
of the privilege they have,
and this is not a singular privilege

00:05:25,360 --> 00:05:28,520
I'm talking about because I believe
privilege lives on a spectrum, right?

00:05:28,560 --> 00:05:32,160
There are multiple ways to have privilege
100%.

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Right.

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And that's what this conversation gets. So

00:05:35,920 --> 00:05:39,600
divisive when I don't think it has to be
if people look at it.

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But I understand why it does become that,
because the self identity of a person,

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people like to believe
that they've done everything

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without any help
because they romanticize with that.

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And that,
I think, is utter bullshit, right?

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Because we don't
we don't do anything by ourselves

00:05:57,200 --> 00:05:59,080
and often is the system. Yes.

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You have to work
like I'm not divorcing work from it.

00:06:02,200 --> 00:06:04,120
But that to me is like common sense lack.

00:06:04,120 --> 00:06:07,920
Of course you have to work like
and I think people overemphasized

00:06:08,160 --> 00:06:11,360
how hard they worked to romanticize
about where they came from

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because they don't like
seeing themselves as privileged.

00:06:13,880 --> 00:06:16,640
But I heard this and

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Arlan Arlyn,
I forgot Hamilton's name out of Hamilton.

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Yes. Thank you.

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So I don't know why I forgot that, but
she was on my show discussing privilege

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and she's she really stated it
the best I've heard it stated.

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She said privilege is just something
you have is not a bad thing, right?

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It's only bad if you lack self-awareness

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or you abuse it,
which is the problem, right?

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Because people in this space are like,
I got here, I went to Stanford.

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Why can't you all do that?

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And I found a way to make it.

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And they really under undervalue

00:06:48,640 --> 00:06:51,880
the ecosystem that they grew up
in, the network that they had around them.

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So I believe it goes to that.
I agree with that.

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I think that's a really good way
to look at privilege.

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And I know people
like for some reason don't

00:07:01,600 --> 00:07:04,520
like to know that they were

00:07:04,520 --> 00:07:08,880
given certain legs up that those did
not have because like like you said,

00:07:08,960 --> 00:07:12,680
people like to assume that it diminishes
the work that they put in.

00:07:12,760 --> 00:07:16,440
But I always believe that

00:07:16,520 --> 00:07:19,720
opportunities and the way that people
like what successes

00:07:19,920 --> 00:07:24,360
it's based off like the privileges
you were born into, the systems

00:07:24,480 --> 00:07:28,720
that you were born into, as well
as the personal choices that you made.

00:07:28,840 --> 00:07:31,480
And depending on who you are
and what you're doing,

00:07:31,480 --> 00:07:33,640
all three of those can be weighted
differently.

00:07:33,640 --> 00:07:37,360
Like, you know, on, you know, with Guy
RAZ, you always ask people,

00:07:37,560 --> 00:07:41,960
is it luck or was it hard work that helped
you get to where you're you're at?

00:07:42,040 --> 00:07:47,600
And I'm always most
into folks that realize that

00:07:47,680 --> 00:07:48,280
luck and

00:07:48,280 --> 00:07:51,280
privilege do have a material impact.

00:07:51,440 --> 00:07:55,720
So who gets to even work in this ecosystem
in the first place?

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Absolutely.

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And privilege more than anything else.

00:07:58,800 --> 00:08:03,280
Yes, you can, because you can persist
long enough if you have support.

00:08:03,360 --> 00:08:05,240
I can think of so many examples.

00:08:05,240 --> 00:08:08,240
But let's take Amazon, right?

00:08:08,480 --> 00:08:12,520
Jeff Bezos didn't come from a nothing
background that neither did Bill Gates.

00:08:12,600 --> 00:08:14,200
Neither did Steve Jobs. No.

00:08:14,200 --> 00:08:17,400
All those folks
and lots of lots of support,

00:08:17,440 --> 00:08:21,800
they got early access to the knowledge
and and you speak to this often

00:08:21,800 --> 00:08:24,480
because we have a lot of people
that are trying to downplay

00:08:24,480 --> 00:08:26,320
college like, well, look,
all these founders didn't

00:08:26,320 --> 00:08:30,360
go to college like you're not Steve
Jobs, you're not Bill Gates.

00:08:30,360 --> 00:08:32,440
If you have maybe if you were

00:08:32,440 --> 00:08:36,320
if you if if right now your parents
gave you access to advance A.I.

00:08:36,360 --> 00:08:39,320
knowledge ten years ago,
you probably do not need to go to college.

00:08:39,320 --> 00:08:43,160
Right. Exactly.

00:08:43,240 --> 00:08:44,560
Unless you're that person.

00:08:44,560 --> 00:08:45,880
You do need to go to that. Right.

00:08:45,880 --> 00:08:48,640
So I do think there
there is some perspective there.

00:08:48,640 --> 00:08:49,720
What are your thoughts on that?

00:08:49,720 --> 00:08:53,360
Yeah, I think the thing about downplaying
college to me

00:08:53,360 --> 00:08:58,000
is specifically in the tech
ecosystem is the anti institution

00:08:58,080 --> 00:09:01,680
mantra that people tend to have Now
a lot of tech folks back

00:09:01,680 --> 00:09:05,480
then, you know, when folks are coming out,
they're like,

00:09:05,560 --> 00:09:08,600
we're the outsiders, We're like anti
this and say that.

00:09:08,800 --> 00:09:12,600
But when you look at the backgrounds
of VC backed founders, operators

00:09:12,600 --> 00:09:17,960
at hypergrowth companies, operators
at larger, larger venture firms

00:09:17,960 --> 00:09:21,040
as well as big tech, you know,
they all have college backgrounds

00:09:21,040 --> 00:09:24,720
and if they didn't go to one of the most
elite college, like the elite colleges,

00:09:24,840 --> 00:09:27,360
the thing that people don't notice
is that a lot of them

00:09:27,360 --> 00:09:29,960
went to very expensive
private schools for high school.

00:09:29,960 --> 00:09:32,200
So like, hey, yeah, I did.

00:09:32,200 --> 00:09:33,240
I skipped college.

00:09:33,240 --> 00:09:36,480
But you also went to a high school
that cost $30,000 a year.

00:09:36,560 --> 00:09:37,080
Yeah.

00:09:37,080 --> 00:09:40,360
So it's that is the nuances
and the pattern matching that

00:09:40,360 --> 00:09:45,280
I've personally seen, which is why
I'm like, yes, higher education is,

00:09:45,360 --> 00:09:50,080
is if higher education didn't matter,
then you wouldn't see venture firms

00:09:50,160 --> 00:09:54,080
as well as founders and intros
even being made say,

00:09:54,320 --> 00:10:00,320
they studied here, they did this,
giving them some type of credibility

00:10:00,400 --> 00:10:03,160
during an introduction
or during a conversation.

00:10:03,160 --> 00:10:06,440
So as much as people like see,
especially in tech,

00:10:06,600 --> 00:10:10,280
like to downplay,
like why go to college, why why would I

00:10:10,320 --> 00:10:14,440
you know, go to go to college to
to get a degree?

00:10:14,440 --> 00:10:17,680
And then in the in the ecosystem,
if you really pay attention,

00:10:17,680 --> 00:10:22,240
that whole dropout narrative is actually
not as apparent as people want it to be.

00:10:22,240 --> 00:10:25,720
Even in engineering specifically,
people talk about it from the lens

00:10:25,720 --> 00:10:30,280
of founding a company or working
an engineer, and people did not know this.

00:10:30,440 --> 00:10:34,960
There's a lot more functions that go into
running companies than being an engineer

00:10:35,120 --> 00:10:38,080
or founding a company
or like being a founder.

00:10:38,080 --> 00:10:41,880
And now we see bad because VC backed
founders usually have pedigree

00:10:41,880 --> 00:10:46,680
on the education and academic education
and professional or one of the two.

00:10:46,760 --> 00:10:49,720
So that's kind of my thing
with the college thing in tech

00:10:49,720 --> 00:10:52,560
is just that they're anti establishment
and they're using

00:10:52,560 --> 00:10:55,920
they're using the anti-establishment
political belief.

00:10:55,920 --> 00:11:01,480
They have to push down and push away
the importance of institutions,

00:11:01,600 --> 00:11:04,520
although these are the same people
who are sending those kids,

00:11:04,520 --> 00:11:06,200
their kids, to these institutions.

00:11:06,200 --> 00:11:10,080
Yeah, I actually think it's a more
it's it's more cynical for some

00:11:10,080 --> 00:11:12,000
because I also think they're pushing

00:11:12,000 --> 00:11:15,000
a narrative to people
to make them feel as if,

00:11:15,120 --> 00:11:18,480
you know, they can be like them
if they embrace these

00:11:18,520 --> 00:11:22,240
this kind of mentality and it
and it kind of it pushes to me

00:11:22,320 --> 00:11:23,560
part of a political agenda.

00:11:23,560 --> 00:11:25,200
What people want are rhetoric.

00:11:25,200 --> 00:11:29,240
And for people to believe
that, you know, I too can do this,

00:11:29,320 --> 00:11:30,880
I can be just like that person.

00:11:30,880 --> 00:11:35,480
And not being realistic about what
how that person actually obtained that.

00:11:35,680 --> 00:11:39,360
I'm a I'm a very I'm a I'm
a great believer in, you know, anything's

00:11:39,360 --> 00:11:40,240
possible. Yes.

00:11:40,240 --> 00:11:43,440
And overcoming barriers,
I have that belief fundamentally.

00:11:43,520 --> 00:11:46,360
And while at the same time
I have to believe that

00:11:46,360 --> 00:11:47,360
a lot of people that are pushing

00:11:47,360 --> 00:11:50,840
the narratives of what they did,
they're not being honest.

00:11:50,920 --> 00:11:52,000
No, they're not.

00:11:52,000 --> 00:11:55,000
They're not telling you
their familial background.

00:11:55,200 --> 00:11:57,200
They're not telling you
their household income.

00:11:57,200 --> 00:12:00,080
They're not giving you
the context of who they knew.

00:12:00,080 --> 00:12:02,360
Like, you know,
we talk about the common sense wins.

00:12:02,360 --> 00:12:05,440
You know, Paul Graham from
see knew them when they were teenagers.

00:12:05,520 --> 00:12:06,440
Exactly. Yeah.

00:12:06,440 --> 00:12:10,120
You know, and they both went to it's
great schools and things of that nature.

00:12:10,120 --> 00:12:13,000
I think they both jumped out of Harvard
and MIT.

00:12:13,000 --> 00:12:15,000
But people focus on that versus like,

00:12:15,000 --> 00:12:18,320
how did Paul Graham know
some teenagers in Scotland?

00:12:18,400 --> 00:12:21,400
How did how
what networks were these kids in?

00:12:21,440 --> 00:12:26,080
So it's like it's a I wish people were
more transparent about their backgrounds.

00:12:26,080 --> 00:12:28,120
But I think, like you said earlier,

00:12:28,120 --> 00:12:30,440
the more transparent people
are about their privileges,

00:12:30,440 --> 00:12:33,880
the more they feel like that will take
away from the way people view their work.

00:12:34,080 --> 00:12:35,240
Yep, I agree.

00:12:35,240 --> 00:12:39,360
But look, I'm a person that like I didn't
grow up rich, but I had no poverty zero.

00:12:39,360 --> 00:12:43,040
So we were middle class moving up
middle class later

00:12:43,120 --> 00:12:46,480
and I ran for office for a brief stint.

00:12:46,720 --> 00:12:51,800
And I remember some people tried to, to,
to, to kind of use that against me.

00:12:51,880 --> 00:12:53,600
And the thing is, I'm like, I don't know.

00:12:53,600 --> 00:12:56,240
I thought as black people, it's better.

00:12:56,240 --> 00:12:59,680
Our goal was to not just focus on poverty,
but to get out.

00:12:59,920 --> 00:13:00,880
Yeah, it's not.

00:13:00,880 --> 00:13:03,240
And that's not it's
not to look down upon people

00:13:03,240 --> 00:13:06,560
that didn't have to go through poverty
because my parents both get opportunity.

00:13:06,560 --> 00:13:08,480
I'm not saying
they were better than anybody else,

00:13:08,480 --> 00:13:12,560
but they got opportunity, worked hard
and were able to position,

00:13:12,640 --> 00:13:14,680
you know, people after them, me

00:13:14,680 --> 00:13:18,440
and their kids to be better off
like we have to get out of that,

00:13:18,440 --> 00:13:21,560
Like we have to get out of that mentality
and I think it is prevalent.

00:13:21,560 --> 00:13:24,160
Do you see that
and how do you challenge it if you do?

00:13:24,160 --> 00:13:27,320
Yeah, I think for me,
I think that goes into like you know,

00:13:27,320 --> 00:13:30,320
the the age old like

00:13:30,360 --> 00:13:33,680
how black are you and people attributing
too much of blackness

00:13:33,680 --> 00:13:38,040
to vulnerability,
economic insecurity, instability

00:13:38,200 --> 00:13:42,160
and having to get it
by any means necessary, you know,

00:13:42,240 --> 00:13:43,360
it would be greater.

00:13:43,360 --> 00:13:46,000
It would be great
if people started like leaving that

00:13:46,000 --> 00:13:50,200
and not assuming that you are less
or more part of the community

00:13:50,320 --> 00:13:53,560
based on how much economic insecurity
or instability

00:13:53,720 --> 00:13:56,720
did you experience growing up
or in your early adulthood?

00:13:56,800 --> 00:13:58,600
Yeah, absolutely. I agree.

00:13:58,600 --> 00:14:01,720
But let's let's let's go down this road
and challenge this a little bit.

00:14:01,720 --> 00:14:03,680
Right? So

00:14:03,760 --> 00:14:05,600
we talked
about privilege being on a spectrum.

00:14:05,600 --> 00:14:09,040
And if I had to say,
if you are a VC funded,

00:14:09,040 --> 00:14:12,040
you tend to be it's
not just that you had a great idea.

00:14:12,280 --> 00:14:16,280
It's not that it's not just it's
it's really just it's really that actually

00:14:16,360 --> 00:14:20,720
it's usually that you had a good network
and you were in a system

00:14:20,800 --> 00:14:23,520
that gave you the opportunity to get this,

00:14:23,520 --> 00:14:26,520
I believe, heart, you know, heart stop.

00:14:26,520 --> 00:14:30,320
What advice do you give people that maybe,
you know, when you add the privilege

00:14:30,320 --> 00:14:33,520
to a spectrum, you know, obviously,
if if people even if you're black, you

00:14:33,520 --> 00:14:37,840
go to one of those rich high schools
and you go and you go to Stanford,

00:14:37,920 --> 00:14:40,160
you probably going to be connected
in that system.

00:14:40,160 --> 00:14:42,280
But let's say you're in the Midwest.

00:14:42,280 --> 00:14:43,600
Let's say you went to a good school.

00:14:43,600 --> 00:14:46,440
You know, you went to Michigan State,
I went to Universal, Cincinnati.

00:14:46,440 --> 00:14:48,000
And you're starting
you're starting a business.

00:14:48,000 --> 00:14:51,880
What advice do you give people
if they don't have that will say, the VC

00:14:51,880 --> 00:14:54,080
infrastructure kind of going for them?

00:14:54,080 --> 00:15:00,200
How should they go about this, this
this journey that is entrepreneurship?

00:15:00,280 --> 00:15:02,920
Is the goal to

00:15:02,920 --> 00:15:07,960
eventually raise or does that
is that not the what's the what's the the

00:15:08,040 --> 00:15:09,040
that's actually a fair question.

00:15:09,040 --> 00:15:13,560
So you want to build a scalable business
that is eventually venture back.

00:15:13,800 --> 00:15:17,120
What like what advice would you give folks
not just to start a business,

00:15:17,120 --> 00:15:18,240
Nothing wrong. That's a good thing

00:15:18,240 --> 00:15:22,000
to like start a business,
figure out a way to make profit.

00:15:22,080 --> 00:15:24,760
But building a scalable business

00:15:24,760 --> 00:15:28,640
where you where you're using a technology,
an idea that you believe can scale,

00:15:28,720 --> 00:15:32,240
how would you how would you advise a
a founder coming up?

00:15:32,320 --> 00:15:32,800
Yeah.

00:15:32,800 --> 00:15:35,840
So for me,
I think the way that I typically

00:15:35,840 --> 00:15:38,960
give advice on
this one is you can de-risk two things.

00:15:38,960 --> 00:15:41,960
You can either de-risk yourself
or de-risk the business

00:15:42,080 --> 00:15:45,880
when it comes down to just generally
raising capital in general.

00:15:45,960 --> 00:15:46,880
If you don't

00:15:46,880 --> 00:15:51,000
come from that background,
I really recommend trying

00:15:51,000 --> 00:15:55,760
to divest yourself as much as possible
because the metrics will always move.

00:15:55,840 --> 00:15:58,600
That's
What do you mean by de-risk yourself?

00:15:58,600 --> 00:16:02,360
The way about de-risking yourself
is one thing that I've seen

00:16:02,360 --> 00:16:05,680
a lot of people do
is showcase their knowledge

00:16:05,680 --> 00:16:08,800
in the most natural way
that it is to them.

00:16:08,800 --> 00:16:10,600
So if you're someone who can write long
form,

00:16:10,600 --> 00:16:14,320
write long form, if you're someone
that can write short form, get on Twitter.

00:16:14,360 --> 00:16:19,160
If you're more audio in focus, create
a podcast, things of that nature.

00:16:19,280 --> 00:16:22,720
So people showcasing
your genius will de-risk you because,

00:16:22,720 --> 00:16:25,720
hey, maybe you didn't go to that school
or maybe you didn't go to that.

00:16:25,880 --> 00:16:26,360
I love that.

00:16:26,360 --> 00:16:29,720
That's a bar showcasing
your genius will de-risk you.

00:16:29,920 --> 00:16:31,720
Yeah, that's good. Go ahead.

00:16:31,720 --> 00:16:34,720
So that's kind of the thing that I
that I've seen work for.

00:16:34,720 --> 00:16:38,000
A bunch of folks who are outside of
the ecosystem is like, Hey,

00:16:38,000 --> 00:16:40,960
you might not have the company markers
or the education markers

00:16:40,960 --> 00:16:45,240
that are typically VC backed,
but if you put your ideas out enough

00:16:45,280 --> 00:16:49,040
to the world
in a in, the key thing here is in a format

00:16:49,040 --> 00:16:52,840
that you can consistently do, you can't
just do it like one or two times.

00:16:53,000 --> 00:16:54,800
You have to really put the reps in.

00:16:54,800 --> 00:16:58,920
So then eventually people are listening,
reading or watching

00:16:59,080 --> 00:17:03,160
and then like, okay, like this, this guy
or girl knows

00:17:03,160 --> 00:17:05,080
exactly what they're talking about,

00:17:05,080 --> 00:17:08,120
and then they start even really caring
about like where this person

00:17:08,120 --> 00:17:12,000
went to school or what company
they work, that they know that,

00:17:12,080 --> 00:17:15,480
this person
could have gone this or done this,

00:17:15,600 --> 00:17:18,640
but they're in choose they may have,
you know, circumstances, where have you.

00:17:18,840 --> 00:17:20,480
But that's the way that I've seen people

00:17:20,480 --> 00:17:24,120
deal with themselves
quite a bit, is via the consent lens.

00:17:24,280 --> 00:17:28,640
If you don't want to do
that, then I would recommend

00:17:28,720 --> 00:17:31,640
on the work side, which
is another practical one, is to just look

00:17:31,640 --> 00:17:36,720
to work at a company that you believe
will get acquired or go public.

00:17:36,800 --> 00:17:41,440
That's a more nuanced one
because you want to then look at the job

00:17:41,440 --> 00:17:45,360
opportunity as an investment opportunity,
like, okay, if you want to.

00:17:45,440 --> 00:17:48,440
Like I worked at a company called Burner

00:17:48,440 --> 00:17:51,920
some years ago, second phone number
for any use case

00:17:52,000 --> 00:17:55,880
In my thinking, walking in there
when I was leading product there was that

00:17:55,920 --> 00:18:00,040
I was like, okay, this company
could potentially get bought by a telco

00:18:00,080 --> 00:18:04,680
or want to be like domain sites
like Squarespace or go daddy to power

00:18:04,680 --> 00:18:09,200
another lever lever of communication
when someone's creating a business, right?

00:18:09,200 --> 00:18:11,320
So that was the way
that I was looking at that.

00:18:11,320 --> 00:18:15,200
And I think if people started
looking at the world of startups,

00:18:15,280 --> 00:18:16,600
not from the lens of like,

00:18:16,600 --> 00:18:20,200
okay, what are they going to pay me
and what's my equity, but more

00:18:20,200 --> 00:18:23,800
so do you really see this company
working out in the future?

00:18:23,960 --> 00:18:26,000
If you do, then great.

00:18:26,000 --> 00:18:29,560
If you don't and it's just
getting your foot in the door also great.

00:18:29,720 --> 00:18:33,800
But the way you really are going
to be de-risk yourself in this industry

00:18:33,880 --> 00:18:37,440
outside of the education thing and outside
of working at like a large, big tech

00:18:37,440 --> 00:18:40,600
company is really figuring out
what company do

00:18:40,600 --> 00:18:44,280
you think get acquired, even if it doesn't
get acquired for a lot of cash.

00:18:44,400 --> 00:18:47,640
Being a someone who worked at a place
that did

00:18:47,640 --> 00:18:51,000
exit gives you a certain level
of social capital in the ecosystem.

00:18:51,080 --> 00:18:54,000
So how do you go about making
that you've had that experience clearly?

00:18:54,000 --> 00:18:56,520
How do you go about making that
that evaluation?

00:18:56,520 --> 00:19:00,760
So the de-risking yourself, you've
talked about that in terms of essentially

00:19:00,840 --> 00:19:04,840
leveraging your genius, which I feel like
you should do universally anyway.

00:19:04,920 --> 00:19:07,960
But how do you evaluate a company
that you think

00:19:07,960 --> 00:19:11,360
can actually have the potential to,

00:19:11,440 --> 00:19:14,920
you know, to to actually have an exit?

00:19:15,000 --> 00:19:15,360
Yeah.

00:19:15,360 --> 00:19:18,760
I mean, for me, if I was someone
who was still like working

00:19:18,760 --> 00:19:22,760
as an operator,
I personally be looking at companies.

00:19:22,760 --> 00:19:24,240
This is my own personal thing.

00:19:24,240 --> 00:19:27,240
Any company that I see that is being built

00:19:27,400 --> 00:19:30,400
upon a current policy change

00:19:30,400 --> 00:19:32,680
I think has a lot of a lot of potential.

00:19:32,680 --> 00:19:34,440
Like one of them
I think is going to be big.

00:19:34,440 --> 00:19:38,560
And if people see it, please jump on it
because I think it might be a thing.

00:19:38,640 --> 00:19:43,200
There's a lot of decriminalization
and legalization around psychedelics.

00:19:43,280 --> 00:19:43,600
Okay.

00:19:43,600 --> 00:19:47,160
So I do see a world where there's
marketplaces and consumer brands

00:19:47,360 --> 00:19:48,800
built around psychedelics,

00:19:48,800 --> 00:19:51,720
similar like the marketplaces
that you might see for marijuana.

00:19:51,720 --> 00:19:54,160
What they want is weed
maps, things of that nature.

00:19:54,160 --> 00:19:56,560
We had Jewel out here with the
with the tobacco.

00:19:56,560 --> 00:20:00,280
Unfortunately, that was a
and that was a different thing.

00:20:00,360 --> 00:20:03,000
Know psychedelics are I mean, yeah.

00:20:03,000 --> 00:20:04,640
So they already did in Oregon.

00:20:04,640 --> 00:20:07,120
They're putting a bill up here
in California.

00:20:07,120 --> 00:20:10,720
So it's like, where do you think
the puck is going around policy?

00:20:10,720 --> 00:20:14,760
Because I think the biggest companies in
the future are going to be able to see

00:20:14,920 --> 00:20:18,320
all these policy changes,
whether it's relaxing or adding new ones

00:20:18,440 --> 00:20:22,560
and a lot of technology creation
and opportunity, financial opportunity.

00:20:22,560 --> 00:20:25,440
We built upon those. So for me,
that's fascinating.

00:20:25,440 --> 00:20:30,200
For most people, I think think of like,
what do you what are you seeing

00:20:30,200 --> 00:20:33,600
and where do you think the puck is going
and see if you can find companies

00:20:33,760 --> 00:20:36,200
that are building around.
Where do you think the puck is going?

00:20:36,200 --> 00:20:39,520
I mean, I've heard that analogy actually
has someone on my show

00:20:39,520 --> 00:20:42,320
talked about see where the puck is going,

00:20:42,400 --> 00:20:45,400
But I didn't hear
it, which is interesting around policy,

00:20:45,400 --> 00:20:47,360
which is a fascinating way
to kind of think about it.

00:20:47,360 --> 00:20:50,600
Right, in terms
of where you think policy is going.

00:20:50,680 --> 00:20:55,000
And and then because that's that is very,
very important, because that does make

00:20:55,080 --> 00:20:59,960
that does make or break and it makes often
industries and opportunities,

00:21:00,040 --> 00:21:01,200
which is interesting. Right?

00:21:01,200 --> 00:21:04,720
Actually that's I didn't think about it
from that perspective And psychedelics

00:21:04,720 --> 00:21:08,720
there's I didn't think about it from that
there's obviously still weed and how

00:21:08,800 --> 00:21:10,360
and how drinks are going to be done within

00:21:10,360 --> 00:21:14,240
we like I said, one of my show
that actually had where you can

00:21:14,320 --> 00:21:17,040
essentially get high up a drink
without without getting a hangover

00:21:17,040 --> 00:21:19,600
by using like marijuana,
which is fascinating. Right.

00:21:19,600 --> 00:21:23,720
And the guy I have to look up,
I forgot his name right now, but he had a

00:21:23,800 --> 00:21:24,880
his product

00:21:24,880 --> 00:21:28,320
does that and he's in California
and a couple other places but

00:21:28,400 --> 00:21:31,760
you don't get the hangover
and you and and you can use weed

00:21:31,760 --> 00:21:34,880
you don't have any of the other health
side effects, but you still get

00:21:34,880 --> 00:21:37,920
that kind of feeling of that high
that people kind of want to have.

00:21:37,920 --> 00:21:39,400
So that's very interesting.

00:21:39,400 --> 00:21:40,920
Like, I never thought of it like a

00:21:40,920 --> 00:21:42,640
I never thought about it from a policy
point of view

00:21:42,640 --> 00:21:44,680
in terms of the opportunities
I'm looking at that way.

00:21:44,680 --> 00:21:46,440
It's a very unique way of looking at it.

00:21:46,440 --> 00:21:50,080
It's actually part of the reason
why I'm in this strange world that I know

00:21:50,160 --> 00:21:51,480
you've had. You've been a critic of it.

00:21:51,480 --> 00:21:55,240
I talked to a little bit about it,
like Web3 Like what your and your

00:21:55,280 --> 00:21:56,440
as a product person.

00:21:56,440 --> 00:22:01,280
I can understand why you have it
because we're horrible at product design.

00:22:01,360 --> 00:22:03,800
But do you see what do you see there?

00:22:03,800 --> 00:22:05,520
If you don't have a thought in it,
you don't have to.

00:22:05,520 --> 00:22:08,720
But in terms of like a policy opportunity,
in terms of that,

00:22:08,720 --> 00:22:12,640
when it comes to the inherent
blockchain technology and not not

00:22:12,640 --> 00:22:18,560
I think obviously trading nfts
as anything that that is dead.

00:22:18,640 --> 00:22:21,480
But in terms of actually using the ledger

00:22:21,480 --> 00:22:25,160
and blockchain as a policy,
do you see opportunity there?

00:22:25,160 --> 00:22:27,040
And if not, you know, we can,
we can speak to that.

00:22:27,040 --> 00:22:30,920
Yeah, I'm I'm not super like,
you know, I'm as you know, I'm not super

00:22:31,000 --> 00:22:35,040
deep in the world of work being crypto,
but what I've gotten from

00:22:35,120 --> 00:22:38,600
at least blockchain in the whole like,
you know, saving things on chain

00:22:38,600 --> 00:22:39,840
and all that kind of stuff.

00:22:39,840 --> 00:22:44,640
From what I've gotten from my own outside
looking in thing, it seems like there's

00:22:44,720 --> 00:22:48,400
epic applications around HIPA compliance

00:22:48,400 --> 00:22:55,960
and the world of health when it comes down
to data records, data storage and

00:22:56,040 --> 00:22:56,840
leveraging that

00:22:56,840 --> 00:23:00,840
data over time and knowing that this data
is the right data, things of that nature.

00:23:00,840 --> 00:23:02,800
So I've heard that there's going to be

00:23:02,800 --> 00:23:05,240
a bunch of applications
in the world of health.

00:23:05,240 --> 00:23:08,480
Yeah, that's what I, that's
what I've heard, but I haven't

00:23:08,640 --> 00:23:10,280
heard anything outside of that.

00:23:10,280 --> 00:23:12,440
As you know, I'm not as deep. No,
they're not as deep.

00:23:12,440 --> 00:23:14,200
So I don't have to spend a lot of time
there.

00:23:14,200 --> 00:23:17,200
I would like to talk about your,
your, your,

00:23:17,440 --> 00:23:19,320
your feelings about engineering

00:23:19,320 --> 00:23:22,800
versus product design.

00:23:22,880 --> 00:23:24,960
If you were advising a founder,

00:23:24,960 --> 00:23:28,480
would you advise them to be better
at coding or better at design?

00:23:28,480 --> 00:23:31,200
I think I know the answer,
but I'd like to hear definitely design.

00:23:31,200 --> 00:23:32,280
Okay. Why?

00:23:32,280 --> 00:23:33,040
Definitely design,

00:23:33,040 --> 00:23:37,400
Because you'll be able to showcase
exactly what you're thinking to people.

00:23:37,480 --> 00:23:39,960
And you wouldn't might make
you wouldn't have to pay for a designer.

462
00:23:39,960 --> 00:23:42,000
So that's also a thing.
It's a money saving thing too.

00:23:42,000 --> 00:23:45,040
But me, I don't have the deepest design

00:23:45,040 --> 00:23:49,040
background
like I just do wireframes via or figma.

00:23:49,120 --> 00:23:51,880
And then I illustrated, I make it

00:23:51,880 --> 00:23:54,880
a clickable prototype via Marvel.

00:23:54,880 --> 00:23:57,880
But yeah, I think, you know,
you see people like,

00:23:58,000 --> 00:24:00,400
people learn how to code, learn
how to code, learn how to code.

00:24:00,400 --> 00:24:03,320
I'm like, okay,
but if you can't show people

00:24:03,320 --> 00:24:07,320
what you're actually trying to build,
whether it can work or not,

00:24:07,560 --> 00:24:10,240
you can get
you can get so much more across the people

00:24:10,240 --> 00:24:11,640
when they can see the thing

00:24:11,640 --> 00:24:15,720
versus when you're abstractly
talking about the thing. Yes.

00:24:15,800 --> 00:24:19,120
So I think I hope that more folks are

00:24:19,200 --> 00:24:21,720
it doesn't have to be you have to be
the greatest designer in the world.

00:24:21,720 --> 00:24:24,480
You just have to be able to show people
what you're talking about.

00:24:24,480 --> 00:24:26,040
Yeah, I agree.

00:24:26,040 --> 00:24:28,640
I agree. So we talk about startups.

00:24:28,640 --> 00:24:30,600
What would you say startups?

00:24:30,600 --> 00:24:34,600
What are the
what's the most normal reason for failure?

00:24:34,600 --> 00:24:35,200
Because one of the things

00:24:35,200 --> 00:24:38,360
we're going to talk about is people
talk about all the reasons for success.

00:24:38,360 --> 00:24:41,160
But again, a lot of
it has to do with timing their networks.

00:24:41,160 --> 00:24:42,400
Let's talk about failure.

00:24:42,400 --> 00:24:45,040
What do you think
is the top reason for failure

00:24:45,040 --> 00:24:47,600
of believing
that the market is bigger than it is

00:24:47,600 --> 00:24:49,840
because you sold it
to some of your friends

00:24:49,840 --> 00:24:52,600
and some of their companies
and some of their buddies?

00:24:52,600 --> 00:24:55,960
Because, you know, a lot of our stuff, you
know, that's a that was a web3 problem.

00:24:55,960 --> 00:24:56,760
Yeah. Yeah.

00:24:56,760 --> 00:24:58,240
So it's like that's

00:24:58,240 --> 00:25:01,760
that's the thing that I've seen a lot
like especially on the coasts.

00:25:01,840 --> 00:25:05,520
People think because people bought up
you're thinking California about a thing

00:25:05,520 --> 00:25:08,720
in New York that the same thing
will happen in the state of Michigan

00:25:08,800 --> 00:25:12,360
or the same thing
will happen across the country

00:25:12,440 --> 00:25:17,080
and tastes and preferences
and how people like to do things

00:25:17,080 --> 00:25:19,600
and also the work that they do
and the style of work.

00:25:19,600 --> 00:25:21,600
So many things.

00:25:21,680 --> 00:25:23,200
People think the market is bigger

00:25:23,200 --> 00:25:26,760
because the people
who are like them, like it.

00:25:26,920 --> 00:25:31,160
But how many people like you are in the
in the in the US

00:25:31,160 --> 00:25:35,560
and then the globe, one that comes to mind
for me all the time on the when it comes

00:25:35,560 --> 00:25:40,360
on a consumer facing software is those
who are looking to build companies

00:25:40,480 --> 00:25:44,840
around people that like move all the time
or traveling on flights all the time.

00:25:44,920 --> 00:25:48,040
I'm like, how many flights
do you think the average American takes?

00:25:48,160 --> 00:25:53,080
And the average American only lives
roughly 15, 12 to 15 miles away

00:25:53,080 --> 00:25:56,080
from the city, one which their mother was
when they were born.

00:25:56,280 --> 00:25:58,840
So building for

00:25:58,840 --> 00:26:02,680
building for trends
that are very insular to the group

00:26:02,680 --> 00:26:08,080
you identify with end up being the worst
consumer businesses that I've seen.

00:26:08,160 --> 00:26:09,600
Which is very hard, though, right?

00:26:09,600 --> 00:26:11,920
Because it's like,
So how do you get yourself

00:26:11,920 --> 00:26:15,640
from being in the bubble,
from being external?

00:26:15,640 --> 00:26:21,120
Like, is there any habits or things
that one can do to go beyond that?

00:26:21,160 --> 00:26:24,080
I actually think you can you can
you can take your product that look

00:26:24,080 --> 00:26:27,840
that is internal facing
and figure out a way to lose a solution

00:26:27,840 --> 00:26:31,520
that is actually more consumer
facing and friendly.

00:26:31,600 --> 00:26:33,640
If you get out of the bubble
and figure out how to focus.

00:26:33,640 --> 00:26:37,800
But I found being doing that
simple thing is very hard, right?

00:26:37,840 --> 00:26:42,600
Because people say, Yeah, so what do you
as a as a person experience in product?

00:26:42,680 --> 00:26:45,280
What do you recommend? Are some

00:26:45,360 --> 00:26:46,200
institutional

00:26:46,200 --> 00:26:49,840
habits that a founder or an organization

00:26:49,840 --> 00:26:53,880
could take to prevent them
from seeing the consumer bubble?

00:26:53,960 --> 00:26:56,520
The first thing is knowing
what bubble you're in.

00:26:56,520 --> 00:26:57,040
Like really?

00:26:57,040 --> 00:26:59,440
I really being real
with the kind of bubble that you're in.

00:26:59,440 --> 00:27:00,800
Like me, I live in L.A.

00:27:00,800 --> 00:27:03,280
before here, I lived in D.C.

00:27:03,280 --> 00:27:07,920
and also knowing that the people that
I come across are folks who are VC backed

00:27:07,920 --> 00:27:13,280
founders, operators at Big Tech's VCs,
all that kind of stuff, and realizing how

00:27:13,280 --> 00:27:16,520
small of a portion of the work

00:27:16,680 --> 00:27:19,680
of the even the white collar workforce
that even is.

00:27:19,840 --> 00:27:20,560
Yeah.

00:27:20,560 --> 00:27:23,200
So I know being aware of the bubble

00:27:23,200 --> 00:27:26,200
you're in and then seeking out

00:27:26,400 --> 00:27:29,360
seeking out perspectives
outside of the bubble that you're in.

00:27:29,360 --> 00:27:32,640
So for myself,
I listen to This American Life quite often

00:27:32,720 --> 00:27:37,480
and they talk about things
that do are not attributed

00:27:37,480 --> 00:27:42,840
to like tech ecosystem and VC backed this
and all that kind of stuff.

00:27:42,920 --> 00:27:48,040
I also like to listen to business podcasts
that are not from the lens of software.

00:27:48,040 --> 00:27:52,680
Like I listen to one about
pet food earlier today.

00:27:52,760 --> 00:27:54,240
Okay,

00:27:54,320 --> 00:27:55,400
I was listening to that.

00:27:55,400 --> 00:27:58,480
It was like this fresh
pet pet food company

00:27:58,480 --> 00:28:02,360
that was like born in six
and is still around now in 2023.

00:28:02,560 --> 00:28:04,120
So for me, it's like knowing you're

00:28:04,120 --> 00:28:07,240
knowing the bubble year and finding
whether it's podcasts,

00:28:07,480 --> 00:28:12,600
I find content consumption
that is via podcasts or books.

00:28:12,800 --> 00:28:14,640
The easiest way to open my mind.

00:28:14,640 --> 00:28:18,640
That's the way that I always did it
when I was a kid, is is able to do that.

00:28:18,640 --> 00:28:22,360
And then also leveraging the Internet
in the way of knowing

00:28:22,360 --> 00:28:26,280
that, knowing the kind of people
you usually follow or usually listen to

00:28:26,360 --> 00:28:30,000
and being willing to follow
or listen to someone

00:28:30,200 --> 00:28:34,920
that is not a carbon copy of the people
that you typically download.

00:28:35,160 --> 00:28:38,160
So that's I think those are the
those are the three things that I've done

00:28:38,240 --> 00:28:41,280
which helped me
like reach outside of the bubble

00:28:41,280 --> 00:28:45,280
that we're in because as you know,
it's super easy for us in our ecosystem

00:28:45,280 --> 00:28:49,120
to stay in our bubble and not feel a need
to be outside our bubble.

00:28:49,240 --> 00:28:52,240
And if our bubble rocks with it,
then everybody should.

00:28:52,240 --> 00:28:55,000
But then you realize how small your bubble
actually is.

00:28:55,000 --> 00:28:55,880
No, it's been a problem.

00:28:55,880 --> 00:28:59,800
I saw that problem when I was in policy
and politics when I ran.

00:28:59,800 --> 00:29:04,160
I mean, particularly,
you know, those who are in office.

00:29:04,240 --> 00:29:07,240
This particularly, I can just say it
is more on the Democratic side

00:29:07,280 --> 00:29:10,240
because I think the Republicans
tend to do this better

00:29:10,320 --> 00:29:12,760
not not not necessarily complement,
but they tend to do it better

00:29:12,760 --> 00:29:15,640
in terms of being able
to communicate a simple message,

00:29:15,640 --> 00:29:17,840
Yeah, it is a company
because they're able to get shit done.

00:29:17,840 --> 00:29:20,840
They are, as I'm understanding
what their people are saying.

00:29:20,920 --> 00:29:25,000
And I found that
a lot of Democratic legislators,

00:29:25,080 --> 00:29:26,920
you know, they make it very complicated.

00:29:26,920 --> 00:29:28,640
And so one of my favorite books
with product design

00:29:28,640 --> 00:29:31,120
you've probably read is insanely simple.
Have you read that book?

00:29:31,120 --> 00:29:33,360
I have not read that,
but I've heard it's a good one.

00:29:33,360 --> 00:29:34,000
It's a great one.

00:29:34,000 --> 00:29:36,520
But there's a simple
there's a lot in there, he said.

00:29:36,520 --> 00:29:40,160
Like it, you know, it's simplicity
is an all or nothing proposition.

00:29:40,240 --> 00:29:43,520
Either everything is simple
or everything is complicated.

00:29:43,600 --> 00:29:45,320
And the reason why is challenge.

00:29:45,320 --> 00:29:47,560
It is challenging actually,
to keep making things simple,

00:29:47,560 --> 00:29:49,480
because you have to
you have to keep coming back to that.

00:29:49,480 --> 00:29:53,320
Like I've this is hard. It's really hard

00:29:53,400 --> 00:29:54,360
and I've try to do it every day.

00:29:54,360 --> 00:29:57,200
My business is it's very, very difficult.

00:29:57,200 --> 00:29:57,880
Right.

00:29:57,880 --> 00:30:02,320
And and I think, you know, so legislators
get into the mode where they

00:30:02,320 --> 00:30:05,440
they they think that everybody
thinks around them like that.

00:30:05,440 --> 00:30:06,360
They understand that.

00:30:06,360 --> 00:30:07,840
They think people understand
what they're saying.

00:30:07,840 --> 00:30:10,840
And most of the time they're just speaking
in Chinese to people like they have.

00:30:10,960 --> 00:30:12,400
They're not living this life
that you live.

00:30:12,400 --> 00:30:14,360
They have no idea
what the hell you're talking about.

00:30:14,360 --> 00:30:18,000
You have to break it down at a simple,
like seventh grade level

00:30:18,080 --> 00:30:22,480
that people can understand and repeat it
10,000 times.

00:30:22,560 --> 00:30:24,640
Like, that's the only way you get it.

00:30:24,640 --> 00:30:28,000
But I found business is the same way, and
I think some of that is going to help me.

00:30:28,000 --> 00:30:30,520
That goes back to your point of

00:30:30,600 --> 00:30:33,600
de-risking yourself and
you repeat a message over and over again.

00:30:33,640 --> 00:30:36,840
It's knowing
like where your genius is finding that

00:30:36,920 --> 00:30:39,840
make it as simple and just repeat it
over and over and over again.

00:30:39,840 --> 00:30:40,120
Right?

00:30:40,120 --> 00:30:42,880
And that's the but that is the
that is the hard part to do.

00:30:42,880 --> 00:30:45,120
So I agree.

00:30:45,120 --> 00:30:45,480
All right.

00:30:45,480 --> 00:30:49,040
So I want to talk a little about
investing that I have a couple of round up

00:30:49,040 --> 00:30:49,480
questions to it.

00:30:49,480 --> 00:30:53,040
So investing,
what's the most important thing

00:30:53,040 --> 00:30:56,680
you look for
when you invest in a business?

00:30:56,760 --> 00:30:58,960
The most important thing I look for

00:30:58,960 --> 00:31:02,600
is exposure to the problem space
that you're building in.

00:31:02,680 --> 00:31:06,520
Now, this doesn't have to come
from a traditional job.

00:31:06,520 --> 00:31:07,880
It does not have to come

00:31:07,880 --> 00:31:11,760
from an educational experience,
but it can come from one of those two.

00:31:11,840 --> 00:31:15,200
Or could it came, Hey, you're around
this kind of thing growing up.

00:31:15,280 --> 00:31:18,560
You know, you
you helped out your your your uncle,

00:31:18,560 --> 00:31:21,760
your aunt, your mom,
your brother, your sister with something.

00:31:21,960 --> 00:31:24,960
It's just like, where did you get
the exposure to the problem space?

00:31:25,040 --> 00:31:26,760
I don't want the exposure to the problem

00:31:26,760 --> 00:31:29,520
space to come from
something that you read online.

00:31:29,520 --> 00:31:33,120
This is something that I think
a lot of people tend to do

00:31:33,200 --> 00:31:36,200
is like I like lived experience with it.

00:31:36,360 --> 00:31:41,000
If you haven't had lived experience
with it, then I'm less so

00:31:41,080 --> 00:31:45,440
gung ho for the solution that you came up
with because you never lived it.

00:31:45,520 --> 00:31:48,800
So if you've lived it, then you have a
you have your more than likely

00:31:48,800 --> 00:31:53,320
have a unique insight that cannot be found
from just reading a blog post

00:31:53,320 --> 00:31:56,320
or a book or read, or listen to

00:31:56,320 --> 00:31:58,560
a podcast about the problems in the world.

00:31:58,560 --> 00:32:01,240
It's great when you've experienced
some of the problems in the world,

00:32:01,240 --> 00:32:05,520
whether it's like you, you've seen them,
you volunteered in them.

00:32:05,600 --> 00:32:06,840
So that's kind of the way I look at it.

00:32:06,840 --> 00:32:08,640
Like what problem did you have?

00:32:08,640 --> 00:32:12,720
What exposure to get to the problem space,
whether it's academic, an actual job

00:32:12,880 --> 00:32:15,840
or growing up or volunteering.

00:32:15,840 --> 00:32:20,120
There's a lot of ways to expose yourself
to problem spaces that are not typically,

00:32:20,200 --> 00:32:21,840
this is my 9 to 5 job.

00:32:21,840 --> 00:32:22,280
Got it?

00:32:22,280 --> 00:32:25,280
No, it makes total sense. Makes sense. So.

00:32:25,440 --> 00:32:28,480
All right,
what do what do founders get most wrong?

00:32:28,480 --> 00:32:32,320
Most often you think

00:32:32,400 --> 00:32:36,200
that VC backed founders?

00:32:36,280 --> 00:32:37,280
Yes, sure.

00:32:37,280 --> 00:32:38,080
Okay.

00:32:38,080 --> 00:32:42,360
Founders in general,
people are building things in general,

00:32:42,440 --> 00:32:45,400
believing that

00:32:45,400 --> 00:32:48,560
capital raised
or not going to the capital.

00:32:48,560 --> 00:32:48,680
Right.

00:32:48,680 --> 00:32:53,760
Because I want this to be more applicable
than just people who raised money

00:32:53,840 --> 00:32:55,600
believing, believing

00:32:55,600 --> 00:32:59,360
too much in the solution and less
so in the problem that they're solving.

00:32:59,560 --> 00:33:02,440
I think a lot of people who, you know,

00:33:02,440 --> 00:33:05,440
you you probably seen in many
a time as well happened to myself.

00:33:05,440 --> 00:33:09,840
Yes. How how tied
we can get to the solution

00:33:09,840 --> 00:33:13,600
that we came up with versus being like,
okay, yeah,

00:33:13,600 --> 00:33:17,840
this solution might not work,
but I'm more married.

00:33:17,840 --> 00:33:22,000
So making sure that the problem gets
solved versus the solution I came with is

00:33:22,000 --> 00:33:24,160
this is a solution
that solves the problem.

00:33:24,160 --> 00:33:25,120
So you got to get tired.

00:33:25,120 --> 00:33:28,280
You got to get very married to the problem

00:33:28,280 --> 00:33:32,320
that you're looking to reduce versus
the solution that you came up with.

00:33:32,320 --> 00:33:33,960
And I think it's hard for us to do that

00:33:33,960 --> 00:33:37,600
because it's like,
okay, I launched my first thing.

00:33:37,680 --> 00:33:40,000
We we were seeing some traction.

00:33:40,000 --> 00:33:40,920
I feel like this should work.

00:33:40,920 --> 00:33:45,200
I find this to work because people wrap
too much of their identities into the

00:33:45,280 --> 00:33:48,120
the companies that they rob too much
of their identities into the company.

00:33:48,120 --> 00:33:49,640
I think that's the problem, right?

00:33:49,640 --> 00:33:50,520
So you can't make an IT

00:33:50,520 --> 00:33:53,400
it's hard to make objective decisions
when you feel like the decisions you're

00:33:53,400 --> 00:33:55,840
making are making decisions
about your own identity.

00:33:55,840 --> 00:33:59,240
Yeah, And I've had a

00:33:59,320 --> 00:34:02,760
a wakeup call with my identity
because you shouldn't tie your identity

00:34:02,760 --> 00:34:07,880
to actually even what you do yet to tie
your identity to the values you have.

00:34:07,960 --> 00:34:09,760
Those agree
that'll make your life a lot easier.

00:34:09,760 --> 00:34:10,880
And I didn't realize that.

00:34:10,880 --> 00:34:12,040
And I think when people realize that,

00:34:12,040 --> 00:34:16,040
it makes it easier to move off of an idea
or a career path,

00:34:16,120 --> 00:34:20,400
or when the athlete has to retire,
they realize like, my identity isn't this.

00:34:20,480 --> 00:34:21,880
That's not who I am.

00:34:21,880 --> 00:34:23,240
Exactly. I definitely agree with that.

00:34:23,240 --> 00:34:25,000
So that's kind of how I look at it.

00:34:25,000 --> 00:34:25,400
All right.

00:34:25,400 --> 00:34:26,960
So how about investors?

00:34:26,960 --> 00:34:27,640
What's the most important?

00:34:27,640 --> 00:34:31,720
What do investors get wrong? Most often

00:34:31,800 --> 00:34:34,080
believing that if they are

00:34:34,080 --> 00:34:37,760
not the customer for their product,
then there's no customer for the product.

00:34:37,840 --> 00:34:39,280
A lot of them do that.

00:34:39,280 --> 00:34:42,280
A lot of folks are like,
I wouldn't use their my friends wouldn't

00:34:42,280 --> 00:34:45,280
use it, my partner wouldn't use it,
my kids might not use it.

00:34:45,480 --> 00:34:47,640
Then there's like not a market for it.

00:34:47,640 --> 00:34:51,640
But that comes back to the insularity
of people's networks, right?

00:34:51,720 --> 00:34:55,680
So I think that's the biggest thing
that investors get wrong, is like,

00:34:55,760 --> 00:34:59,320
if I wouldn't buy it,
then who would buy it?

00:34:59,400 --> 00:35:03,960
That's not true
because everyone is not usually,

00:35:04,040 --> 00:35:06,880
which is why you need more equity
in an investment.

00:35:06,880 --> 00:35:08,480
What's more, things would happen.

00:35:08,480 --> 00:35:12,080
But we have a dominant perspective
that comes from a closed network

00:35:12,240 --> 00:35:16,000
is not only a people only think white
male, they think that that's part of it,

00:35:16,080 --> 00:35:19,160
but it's also a closed system
in terms of where they went to school,

00:35:19,160 --> 00:35:20,160
who their network is.

00:35:20,160 --> 00:35:24,320
So it becomes a very like a very,
really narrow view

00:35:24,320 --> 00:35:27,400
of what innovation can look like
when we're serving

00:35:27,400 --> 00:35:31,120
a very diverse population in this world,
more diverse than we ever have.

00:35:31,120 --> 00:35:34,840
And there's so many underserved markets,
I believe, because of that 100%.

00:35:34,840 --> 00:35:36,120
I definitely agree with you.

00:35:36,120 --> 00:35:37,320
Yeah. Okay. All right.

00:35:37,320 --> 00:35:38,720
A little bit. Talk about your career
a little bit.

00:35:38,720 --> 00:35:42,880
So what's the name of your company
is Stealth Startup.

00:35:42,880 --> 00:35:44,280
And I read something about it.

00:35:44,280 --> 00:35:49,040
It's the it's like the intersection
of like software.

00:35:49,040 --> 00:35:52,880
And so I think I can give you tell me.

00:35:52,960 --> 00:35:55,320
So the company

00:35:55,320 --> 00:35:57,920
we haven't released this publicly,
so I'll just still talk about it

00:35:57,920 --> 00:36:00,600
in the abstract.
I'll just. Okay. okay. Here it is.

00:36:00,600 --> 00:36:03,880
So the company is not really cause those
that are we're just working and stuff.

00:36:04,120 --> 00:36:07,080
So the core of what we're looking to do

00:36:07,080 --> 00:36:11,120
is looking to reduce the labor shortage
that we see in the trades.

00:36:11,200 --> 00:36:15,720
Think HVAC, plumbing, electrician,
clean energy, things of that nature.

00:36:15,920 --> 00:36:18,000
That's where I have to stop, though.

00:36:18,000 --> 00:36:19,520
Okay, on like what we're doing.

00:36:19,520 --> 00:36:22,520
But we will be people learn

00:36:22,600 --> 00:36:25,920
more about it at the end of next month
when we're actually live.

00:36:26,000 --> 00:36:26,680
Okay. All right.

00:36:26,680 --> 00:36:28,440
That'll be very interesting
because there is a

00:36:28,440 --> 00:36:29,000
and you know,

00:36:29,000 --> 00:36:32,320
there's some I know people in unions
that would have a lot of apprentices.

00:36:32,400 --> 00:36:34,480
They're probably be interested
in working with you on that, too.

00:36:34,480 --> 00:36:37,920
Once you if you get that upsell
because it's you know

00:36:38,000 --> 00:36:41,080
they have a lot of labor
shortages across the board period.

00:36:41,080 --> 00:36:43,040
So that's very interesting. Okay.

00:36:43,040 --> 00:36:43,440
All right.

00:36:43,440 --> 00:36:46,160
So okay,
let's let's talk about some things

00:36:46,160 --> 00:36:47,880
that you might have gone
through like personally.

00:36:47,880 --> 00:36:51,520
So can you think of a time that you failed
and how you grew from that?

00:36:51,520 --> 00:36:53,760
It can be in business, It can be personal.

00:36:53,760 --> 00:36:56,440
It's high time that I failed.

00:36:56,440 --> 00:36:59,280
I would say when I was trying to

00:36:59,280 --> 00:37:02,320
when I first graduated from USC,
So I went to grad school at USC.

00:37:02,560 --> 00:37:04,840
My first was to grad school at USC.

00:37:04,840 --> 00:37:07,480
I was recruiting for full time
product jobs

00:37:07,480 --> 00:37:10,760
and most of the opportunity
unfortunately was in S.F..

00:37:10,920 --> 00:37:13,120
I did not want to move to SS,

00:37:13,200 --> 00:37:14,280
so I was really

00:37:14,280 --> 00:37:17,840
trying hard to get a full time product
job out here in L.A.

00:37:18,040 --> 00:37:21,240
What ended up happening
is that unfortunately that didn't happen,

00:37:21,440 --> 00:37:25,440
so I ended up having to take a product
manager internship post-grad,

00:37:25,480 --> 00:37:29,560
making $12 an hour here in L.A.

00:37:29,560 --> 00:37:32,520
Imagine $12 an hour for four
and a half months straight.

00:37:32,520 --> 00:37:35,120
And in L.A.,
that's poverty level, top of poverty.

00:37:35,120 --> 00:37:36,720
yes, it is. Yes, it is.

00:37:36,720 --> 00:37:40,560
So that is that was one of the times
where I was like,

00:37:40,640 --> 00:37:42,120
you're in my noodles every night.

00:37:42,120 --> 00:37:43,040
Yeah, it was

00:37:43,040 --> 00:37:47,880
it was like I was being too idealistic
about what I wanted my next steps

00:37:47,880 --> 00:37:53,040
to be putting me in situations
I did not want to be in at that time.

00:37:53,080 --> 00:37:56,640
Yes, it did. It definitely did that. But

00:37:56,720 --> 00:37:59,520
I learned from that
and I learned what I did learn from that.

00:37:59,520 --> 00:38:03,240
Is that wild? The wild?

00:38:03,240 --> 00:38:07,400
These steps may have to change in ways
you don't want them to.

00:38:07,600 --> 00:38:09,600
You can still hold the same angle.

00:38:09,600 --> 00:38:13,640
Like I just I could still went to San
Francisco and then moved back down to L.A.

00:38:13,640 --> 00:38:14,520
at some point.

00:38:14,520 --> 00:38:18,360
But I think I had a certain level
of idealism about what my next step

00:38:18,360 --> 00:38:22,720
should be, which ended up me like,
you know, not securing a full time product

00:38:22,720 --> 00:38:26,920
job out here for the first four
and a half months when graduated

00:38:27,000 --> 00:38:29,040
and taking that internship
for $12 an hour.

00:38:29,040 --> 00:38:33,880
So that's that was a lesson
learned in a lot of ways.

00:38:33,960 --> 00:38:35,000
okay, great.

00:38:35,000 --> 00:38:37,080
All right.

00:38:37,080 --> 00:38:37,760
How about this?

00:38:37,760 --> 00:38:41,840
What is you have a committee of three
to advise you on life or business.

00:38:41,840 --> 00:38:47,040
Who are these three
people and why am I would say

00:38:47,120 --> 00:38:47,800
for a

00:38:47,800 --> 00:38:52,040
more for my for my personal life,
I would say my partner,

00:38:52,120 --> 00:38:54,480
she gives me a lot of

00:38:54,480 --> 00:38:58,120
she's a good sounding board in that
in that way

00:38:58,200 --> 00:39:03,000
I would say my other two that I go to
would be like my dad for sure,

00:39:03,200 --> 00:39:06,520
because he's worked and worked in business
in a variety of ways.

00:39:06,520 --> 00:39:09,360
And also,
you know, he came here when he was 18,

00:39:09,360 --> 00:39:13,840
So he has a lot of experience
about just like life in general.

00:39:13,920 --> 00:39:17,800
And then my last one,
I want to use someone outside of that

00:39:17,880 --> 00:39:21,240
one person that I really do

00:39:21,320 --> 00:39:23,800
admire, their counsel
and the way that they help me

00:39:23,800 --> 00:39:28,360
navigate is Charles
Hodson from Precursor B.C.

00:39:28,440 --> 00:39:30,240
He was one of our backers.

00:39:30,240 --> 00:39:33,200
He's one of our larger backers
in our in my last company.

00:39:33,200 --> 00:39:38,160
And he doesn't only give great advice
about how to navigate the VC ecosystem

00:39:38,160 --> 00:39:44,080
that we're in, but he also gives good life
advice from a lens of a life lived.

00:39:44,160 --> 00:39:46,800
So that's
that's the last person I would say like

00:39:46,800 --> 00:39:50,400
if I had to go to folks
and like bring them, or if I brought them

00:39:50,400 --> 00:39:54,240
three together,
one of them would be able to help navigate

00:39:54,320 --> 00:39:57,000
the the,
the situation that I'm thinking about.

00:39:57,000 --> 00:39:59,240
So those are my three.

00:39:59,240 --> 00:40:00,160
Okay.

00:40:00,160 --> 00:40:01,560
You speak of that.

00:40:01,560 --> 00:40:06,000
You you had a quote you mentioned on
Twitter that you find it strange

00:40:06,000 --> 00:40:11,680
that people believe that you can ever be
the same after you lose a parent. Yes.

00:40:11,760 --> 00:40:14,520
I'm assuming this has happened to you

00:40:14,520 --> 00:40:19,080
so what changes in a person do you think?

00:40:19,320 --> 00:40:20,280
I guess it's all personal.

00:40:20,280 --> 00:40:24,240
Like what changes and what
what is it that you reflect on in terms

00:40:24,240 --> 00:40:27,240
of changing as a person
that changes you fundamentally?

00:40:27,280 --> 00:40:29,920
I think

00:40:30,000 --> 00:40:30,880
losing the

00:40:30,880 --> 00:40:36,560
person, losing someone that knew
you more than anybody else is a very

00:40:36,640 --> 00:40:38,840
transformative experience
in a lot of ways.

00:40:38,840 --> 00:40:41,320
Unfortunately,
I have friends as well as myself,

00:40:41,320 --> 00:40:44,680
both lost like mothers and fathers
and things of that nature.

00:40:44,760 --> 00:40:46,960
I think that people

00:40:46,960 --> 00:40:49,960
don't really know who they are
until they've gone through grief,

00:40:49,960 --> 00:40:54,880
because grief because grief is a sadness
that you walk with all the time.

00:40:54,960 --> 00:40:59,360
So that's kind of what what it is
in the ways that I've changed.

00:40:59,360 --> 00:41:04,120
You know, I it's a sadness that you walk
with all the time.

00:41:04,120 --> 00:41:05,160
Tell me about that.

00:41:05,160 --> 00:41:07,240
What It's something like, you know,

00:41:07,240 --> 00:41:11,040
it's on you and you don't ever know
when it's going to pop up.

00:41:11,120 --> 00:41:12,840
So that's the thing about grief.

00:41:12,840 --> 00:41:15,560
For those
who may have never experienced it,

00:41:15,560 --> 00:41:18,120
you never know when it's going to pop up
or when it's going to hit you.

00:41:18,120 --> 00:41:20,120
It's not always like,

00:41:20,120 --> 00:41:24,120
you're breaking down, crying
kind of thing, but it can disrupt

00:41:24,240 --> 00:41:27,240
some of the nicer moments when it does,

00:41:27,240 --> 00:41:30,560
because then your mind shows off to
to that.

00:41:30,720 --> 00:41:35,160
So for me, like,
I don't know fully how how I'll change.

00:41:35,240 --> 00:41:37,040
It'll be a year next month.

00:41:37,040 --> 00:41:38,560
I'm so sorry for your loss.

00:41:38,560 --> 00:41:40,800
Here is the hardest. Thank you.

00:41:40,800 --> 00:41:41,760
The first year is the hardest,

00:41:41,760 --> 00:41:45,640
but from what I've heard from folks,
as time goes on, things get easier.

00:41:45,720 --> 00:41:48,120
But I think it never goes away.

00:41:48,120 --> 00:41:49,360
Yeah, I haven't lost my.

00:41:49,360 --> 00:41:52,080
Thank God
I've lost my parents, unfortunately.

00:41:52,080 --> 00:41:55,680
Yet it's a cycle of life
that you prefer to lose your parents.

00:41:55,680 --> 00:41:57,400
Your parents lose you because that's

00:41:57,400 --> 00:42:01,080
like I can tell you,
I've seen that because my sister died.

00:42:01,320 --> 00:42:03,240
So you see, I see what?

00:42:03,240 --> 00:42:05,520
Obviously,
I go through my pain too, for that.

00:42:05,520 --> 00:42:10,040
But my parents, it's an unimaginable
level of grief that they've gone through.

00:42:10,120 --> 00:42:10,440
Yeah.

00:42:10,440 --> 00:42:14,160
So I think the thing that changes
the most, at least for me in the last

00:42:14,160 --> 00:42:19,360
year, has really you reevaluate

00:42:19,440 --> 00:42:22,720
what what kind of
connections you really want in your life.

00:42:22,800 --> 00:42:26,440
Like, you know, we all have these
like some like loose ties.

00:42:26,440 --> 00:42:26,960
You got friends.

00:42:26,960 --> 00:42:31,640
This is where it really makes you, like,
think about, like, you know, if

00:42:31,640 --> 00:42:35,880
if I, if you were to pass earlier than you
expected.

00:42:36,040 --> 00:42:37,080
Are you spending time

00:42:37,080 --> 00:42:40,840
with the people that you truly want to
or are you doing it out of obligation?

00:42:40,920 --> 00:42:43,920
And I think one thing
that I definitely have

00:42:44,160 --> 00:42:46,920
made myself really

00:42:46,920 --> 00:42:49,320
not want to do is
I didn't want to do it previous,

00:42:49,320 --> 00:42:50,240
but I really don't want to do it.

00:42:50,240 --> 00:42:53,240
Now is spending time
with people out of obligation

00:42:53,280 --> 00:42:57,480
and also those who don't pour into you
versus just take out of you.

00:42:57,720 --> 00:43:01,120
And you realize that when you
because you lose the person

00:43:01,320 --> 00:43:05,560
that would always pour into you
and you you miss that in

00:43:05,680 --> 00:43:09,120
when you don't have that, you know,
you got to find the deficit

00:43:09,120 --> 00:43:12,160
somewhere in the deficit, really,
you got to fill that deficit somewhere.

00:43:12,320 --> 00:43:15,480
And the best way to do that is continuing
to surround yourself with people

00:43:15,480 --> 00:43:19,000
who pour into you versus those who don't.

00:43:19,000 --> 00:43:23,440
Because, you know, when a parent passes,
you can get off your frustrations

00:43:23,440 --> 00:43:25,640
about people
not pouring into you, into them

00:43:25,640 --> 00:43:27,760
and then they'll pour into you
when they're failing.

00:43:27,760 --> 00:43:30,600
You're frustrated. You
no longer have that.

00:43:30,600 --> 00:43:33,960
So you then really, really prioritize

00:43:33,960 --> 00:43:37,920
those who pour in because you've lost
someone who did a lot of it.

00:43:38,000 --> 00:43:38,800
That was deep.

00:43:38,800 --> 00:43:40,440
I appreciate that.

00:43:40,440 --> 00:43:44,400
Well, all right, final question.

00:43:44,480 --> 00:43:45,840
This is not an easy one.

00:43:45,840 --> 00:43:51,200
It what's an important truth you have that
very few people agree with you on

00:43:51,280 --> 00:43:52,680
a lot of my tweets.

00:43:52,680 --> 00:43:56,320
But you get choose what you know.

00:43:56,400 --> 00:43:58,200
I'll probably have one
that you're thinking about.

00:43:58,200 --> 00:43:58,920
I just thought about

00:43:58,920 --> 00:44:01,240
I just thought about one of the things
that you just that you say.

00:44:01,240 --> 00:44:03,320
It's like, let me let me know it.
Let me do it.

00:44:03,320 --> 00:44:06,480
So the one I was the one
I was thinking about was how people

00:44:06,480 --> 00:44:09,880
how men really underestimate
the importance of

00:44:09,960 --> 00:44:12,960
who they end up
marrying in terms of their career.

00:44:13,120 --> 00:44:17,640
Yes. See, I always get pushback on that,
and I figured that was one.

883
00:44:17,640 --> 00:44:22,000
So I got that from men and women,
because I do think men,

00:44:22,080 --> 00:44:23,680
especially upwardly mobile men.

00:44:23,680 --> 00:44:24,640
And, you know, you're

00:44:24,640 --> 00:44:27,640
you're really trying to have a good life,
have a good quality of life.

00:44:27,840 --> 00:44:32,080
I think who men choose to partner with,
they should up the bar

00:44:32,160 --> 00:44:35,520
because when you look at it,
it's like a lot of men's lives

00:44:35,520 --> 00:44:39,600
get all disheveled and torn all about
and all that kind of stuff

00:44:39,760 --> 00:44:42,880
because they chose a partner off a purely

00:44:42,880 --> 00:44:47,080
sometimes either
physical attraction or convenience,

00:44:47,160 --> 00:44:50,440
or they like, they cook, they clean,
they do the domestic stuff.

00:44:50,520 --> 00:44:52,600
But like, those things are great.

00:44:52,600 --> 00:44:55,520
But is this the same person
who can help build

00:44:55,520 --> 00:44:57,480
the life that you're looking to build.

00:44:57,480 --> 00:44:59,840
And every every woman is not equipped
for that.

00:44:59,840 --> 00:45:02,400
Like the tweet, exactly the same tweet.

00:45:02,400 --> 00:45:03,720
Was that like I was like

00:45:03,720 --> 00:45:08,040
men who are upwardly mobile and educated
should not partner with women

00:45:08,280 --> 00:45:12,520
who are financially insecure
and non ambitious

00:45:12,720 --> 00:45:16,400
because it will be a more of a liability
to your life than an asset.

00:45:16,480 --> 00:45:20,760
But the reason I get pushback on
that is because I do believe inherently

00:45:20,880 --> 00:45:22,880
there are men and women
who believe that women

00:45:22,880 --> 00:45:27,000
inherently are a value add to a man's life
no matter what.

00:45:27,160 --> 00:45:29,760
I fundamentally do not believe that

00:45:29,840 --> 00:45:31,160
that's something that I've

00:45:31,160 --> 00:45:35,400
never truly believed,
even though people want you to believe it.

00:45:35,480 --> 00:45:39,600
Like it depends on the type of woman
is not any woman, it's the type of woman.

00:45:39,600 --> 00:45:42,880
And that type of woman
is not a blanket type of woman.

00:45:42,880 --> 00:45:45,840
It's like the type of woman
that is best for you.

00:45:45,840 --> 00:45:49,080
And that's the thing
that I was really pushing on for folks.

00:45:49,080 --> 00:45:51,160
But people tend to push back on that

00:45:51,160 --> 00:45:54,920
because they believe that
it's like devaluing the value of a woman.

00:45:55,080 --> 00:45:56,440
It's not really doing that.

00:45:56,440 --> 00:46:00,640
It's more saying, what type of woman
do you really value and making

00:46:00,640 --> 00:46:04,480
sure that you look at it from that long
term game versus the short term thing.

00:46:04,480 --> 00:46:07,720
Because you go scratch that itch, you go,
okay, cool.

00:46:07,800 --> 00:46:10,240
I was with her for a little bit.
It's fine, it's cool.

00:46:10,240 --> 00:46:12,400
But then see

00:46:12,480 --> 00:46:15,240
all these other brothers and sisters
that you really like.

00:46:15,240 --> 00:46:17,400
that would be that would be the move.

00:46:17,400 --> 00:46:18,440
That would be the move.

00:46:18,440 --> 00:46:22,240
But that's kind of the that's the main one
I've gotten pushback over the years

00:46:22,400 --> 00:46:26,440
is because people believe that

00:46:26,520 --> 00:46:29,840
obviously this is,
you know, imbalanced men, women thing.

00:46:30,040 --> 00:46:33,880
But it's like for me,
I like men definitely should choose better

00:46:33,880 --> 00:46:38,720
because too many men's lives
get derailed from not doing that.

00:46:38,800 --> 00:46:40,560
Yeah, that's definitely controversial.

00:46:40,560 --> 00:46:42,000
But hey, we're all about disruption.

00:46:42,000 --> 00:46:45,560
So I look, I appreciate you coming on.

00:46:45,560 --> 00:46:47,080
Josh is great to have you on.

00:46:47,080 --> 00:46:48,720
It's going to be a great show.

00:46:48,720 --> 00:46:53,320
Definitely look forward to keep it us
keep us in touch as your new venture.

00:46:53,400 --> 00:46:55,280
You comes about. Definitely will.

00:46:55,280 --> 00:46:56,800
We'll make sure we share
with the ecosystem.

00:46:56,800 --> 00:46:58,960
Really appreciate
you coming on then. Yeah, of course.

HOSTED BY

ROB RICHARDSON

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Joshua Ogundu is an advocate of equity, as he believes that it starts with everyone. The common belief that most successful startup founders began their journey from poverty and worked their way up to the top creates unrealistic expectations and makes true equity harder to achieve. Joshua Ogundu explains why this narrative needs to stop and suggests ways to launch a venture capital-backed company, even if you don’t have a head start.

What You Will Learn

How you can get outside of your bubble and innovate

Why Silicon Valley embraces the poverty narrative

How to find your zone of genius


About Joshua

With over 9 years of experience in product management for both web and mobile platforms, he has established himself in the consumer software industry. His areas of expertise include Product Management, Networking, and Teamwork. Joshua has a strong entrepreneurship background, completing his Bachelor of Arts (B.A.) in Economics from Michigan State University and a Masters from USC.


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ROB RICHARDSON

Entrepreneur & Keynote Speaker

Rob Richardson is the host of disruption Now Podcast and the owner of DN Media Agency, a full-service digital marketing and research company. He has appeared on MSNBC, America this Week, and is a weekly contributor to Roland Martin Unfiltered.

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